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KTLA-ers Sam Rubin, Rich DeMuro Rebrand on the Web with Virb

Although the two URLs don’t make this clear, brand new websites and were cut from the same coding cloth: Virb. The company, founded in 2010, was just acquired by Culver City-based Web hosting and cloud services provider Media Temple.

As part of last Wednesday’s Critics’ Choice Awards pre-party at 41 Ocean Club in Santa Monica, Rubin hosted a Virb “DIY Build-a-thon.” A company rep told FishbowlLA that approximate 20 media folks in attendance took a demo of the super-easy-to-use platform. Media Temple/Virb staffers were also present at the next day’s awards ceremony, showing more BFCA members what their technology can do.

“This deal signifies our mutual mission to help small businesses, entrepreneurs and other creatives build and host great ideas,” said Media Temple founder and CEO Demian Sellfors via the official deal announcement. “We see a growing trend of celebrities, critics and creative professionals building their own websites to better establish their own individual brands or companies.”

Media Temple-Virb also created the widget used by the public on,, and other Internet sites to vote for the Critics’ Choice category of Favorite Film Franchise. The winner: Twilight. (DeMuro’s sleek Virb site went live just before Christmas; Rubin’s the first week of this year.)

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