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Chronicle Reporter Apologizes to Readers for Saturday Snow Job

San Francisco Chronicle pop culture critic Peter Hartlaub has posted a tongue-in-cheek apology for the part he played in helping feed local hysteria over the possibility of a weekend Bay Area snowstorm that failed to materialize.

Hartlaub points to his February 17th and February 23rd historical photo galleries shared on the site as culprits #1 and #2, and his Twitter feed as culprit #3. Admirably, he says thought it would be easy to do so, he is not interested in shirking responsibility:

It’s easy to pretend like the snow hype never happened with things like Charlie Sheen‘s meltdown and the James Franco‘s Academy Awards hosting disaster (my theory: instead of being too stoned, his poor performance was a product of not being stoned enough) causing new distractions. But I know sins of overhype were committed in the past two weeks, and this time I’m not going to let it pass.

The reporter ranks this weekend’s non-snow show right up there with Y2K and some high school fibs about Halley’s Comet. All that’s missing is a moniker; how about “Snowmaggednot”?

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