As my colleague points out below, XM‘s decision to delay the launch of Bob Dylan‘s new radio show isn’t good news.
But it appears that the delays couldn’t come at a worse time: Radio Ink is reporting that consumers are starting to identify Sirius as the better choice:
“Programming options are taking a stronger position as the impetus for the purchase decision with Sirius more consistently being sited for its programming. A higher percentage of consumers are now able to mention specific Sirius programming.”
Even though Sirius CEO Mel Karmazin this week called the cost of Howard Stern, the NFL, NASCAR frightening, what’s even more terrifying is watching someone else pay them.
Per Reuters on Tuesday, “It’s scary how much they cost, but I would rather have them and find a way to make money with them rather than compete against them,” Karmazin said at the Sports Business Journal‘s annual World Congress of Sports event.
In the meantime, EW just scored an interview with Stern that hit the web a few hours ago. Not that much new: The FCC? “like mobsters.” The Moonves/CBS lawsuit? “vindictive, vicious.” But there is one nugget of good news: Stern has just pitched a show for Triumph the Insult Comic Dog on Sirius!
The moment that becomes available, Sirius will be a must-have service…for me to poop on!