Until last Friday, Scott Dadich was juggling two job titles at once: creative director at Wired and Condé Nast’s executive director of digital-magazine development. Now, WWD’s John Koblin is reporting that Dadich will concentrate solely on the latter of the two roles and continue to develop the company’s new media agenda.
Since July, Dadich has been back and forth between managing Wired magazine in San Francisco and teaching print editors in New York how to incorporate their copy with new tech devices (i.e. tablet computers). Dadich has been at the forefront of company’s new media ventures and connected Condé Nast to Adobe to build iPad apps for Wired and The New Yorker. Other company titles including Vanity Fair, GQ, and Glamour also have apps that are currently in development.
Dadich’s move may be motivated by the recent decline in Wired‘s digital performance. According to the Audit Bureau of Circulations Rapid Report, after selling 100,000 copies in its debut month of June, the magazine’s iPad app sold just 59,000 combined copies in July and August.