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SF Chronicle ‘Redesigns’ for 2009

San_Francisco_Chronicle_August_7,_1945.jpgWhat we call ‘shrinking news hole’ – their press release calls ‘a redesign’. They use words like ‘crisper’ and ‘fresh’.

Uh. Okay.

Beginning Sunday, February 1, the San Francisco Chronicle will offer readers a new look and new features in its daily sections, along with added sections and features that will enhance the value of the Sunday newspaper.

The entire release is after the jump.

– Readers will notice a new, crisper format that will provide quick access to information and an easy-to-navigate read.

– Our popular Wednesday Food section and Friday Wine section will combine and be published each Sunday and will contain food and wine reviews, along with columns such as “The Working Cook” and “The Cocktailian” with the best of beverages, recipes and kitchen tools.

– Home & Garden will also move to Sunday from its traditional Wednesday and Saturday publication cycle and will feature the latest design ideas, practical hints for growing Bay Area fruits, vegetables and flowers, and tips on tools, furniture and renovation resources.

– With a nod to the past, Sporting Green will be printed on green paper for a limited time.

– February 2 will see the launch of new stories in the daily Datebook section that will focus each day on a timely topic such as health, homes, restaurants and the great outdoors.

– And on Friday, Feb. 6, a new Movies section will debut, featuring film openings, celebrity sightings and the latest DVD releases.

All of this will lead up to a fresh reading experience beginning in Summer 2009 with a new, color-packed layout for the newspaper.

In addition, The Chronicle to celebrate its 144th year of publication with 144 special stories and features planned through June 2009. These items along with our redesigned look and our new layout, are designed to make our 144th year as memorable as our first.

The San Francisco Chronicle is the Bay Area’s leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home,, The San Francisco Chronicle reaches 1.9 million Bay Area adults each week. The six-time Pulitzer Prize-winning Chronicle is the nation’s 12th largest daily newspaper and is among the nation’s top 10 newspaper Web sites attracting more than 11 million unique visitors each month, accounting for more than 100 million page views.

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