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Shira Lazar’s What’s Trending Goes Daily

Hollywood Reporter website editor Chris Krewson goes the extra mile this morning to populate his Internet station, reporting about today’s revamping of Web talk show What’s Trending from a weekly one-hour Wednesday operation to a Monday-to-Friday noon PT 20-minute endeavor.

Host Shira Lazar and business partner Damon Berger have been busy since launching in May 2011. As far as the big question – how does the show make money? – here is Krewson’s answer:

What’s Trending garners about 150,000 views per week on all its platforms, including YouTube. Revenue is drawn from advertising – What’s Trending has worked with AT&T, Samsung, Virgin America and Vizio – as well as syndication.

The show is nominated for at 2012 Primetime Emmy in the category of Outstanding Creative Achievement in Interactive Media: Original Interactive Programming, alongside rides.tv’s Dirty Work and USA Network’s Psych Hashtag Killer.

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