Sirius Broadcasts Wimbledon Play-By-Play

wimbledon_sharapova_2.jpg

Proving yet again that Sirius could care less about ratings, the satellite radio network is broadcasting play-by-play coverage of the Wimbledon tennis championships, which was to begin play today in London.

2006 Wimbledon Tennis Tournament
June 26th — July 9th
6 am — 4 pm ET
Sports Play-By-Play // Ch. 125

SIRIUS will once again serve up a fortnight of top tennis, with comprehensive live coverage from the historic All England Club from June 26-July 9th. Enjoy baseline-to-baseline broadcasts of the top Wimbledon matches.

We’ve actually heard tennis play-by-play online, which … is as compelling as it sounds — you’ll hear “and the exchange continues” quite a bit — and only slightly less compelling than NASCAR radio.

No word on whether Sirius plans to expand its coverage of paddle sports to ping-pong, but don’t put it past ‘em.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.