Advertising Age’s Stephanie Thompson writes about a new selling tool–scent. A number of national brands think people smell their products, have some brain ganglia stimulated, and buy like there’s no tomorrow. We can almost see this with chocolate, or black cherry-vanilla Pepsi, but then there’s this bright idea:
Pedigree dog-food-scented stickers in front of supermarkets.
FBLA is virtually certain that no portion of the human brain responds favorably to the scent of this:
Ground Corn, Meat and Bone Meal, Rice, Wheat Mill Run, Animal Fat, Natural Poultry Flavor, Corn Gluten Meal, Ground Whole Peas, Poultry By-Product Meal, et al.
Does Pedigree think dogs shop by themselves? We love our schnauzer, but he’s not getting our AmEx.