TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Soderbergh’s “Bubble” didn’t pop, but it didn’t burst, either.

Ok. So Steven Soderbergh‘s experimental film “Bubble” didn’t do much business in theaters. Seventy grand in 32 theaters isn’t exactly an “Ocean’s 11″ type score, but that’s to miss the point. sept1105_soderbergh.jpg

Of course, that didn’t mean there wasn;t gleeful hand-rubbing by National Association of Theater Owners president and CEO John Fithian, who issued a statement Sunday saying “the movie has performed very poorly” and that despite “tens of millions of dollars in free publicity … it failed in theaters.”

Well, whatever, John. Studios are going to release everything simultaneously as soon as they can. Directors aren’t going to fight them. Agents aren’t going to stop them. And someone ought to tell Mr. Fithian that his reaction is tantamount to someone laughing at Edison because the first light bulb only burned for an hour or two.

If Mr. Fithinan spent as much effort blocking noxious cell phone signals as he did micturating on Soderbergh’s experiments, there wouldn’t be a box office crisis.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!