And then there were 46. That’s the total number of editorial properties under the SpinMedia umbrella now that the company has acquired VIBE magazine.
It’s not entirely clear, just like when the company bought SPIN magazine, whether the print version will survive long-term. The deal encompasses the magazine as well as vibe.com and vibevixen.com. From this morning’s announcement:
“We’re on a mission to transform the native digital media model in our category and VIBE is an exciting addition to our family of owned and operated brands,” said Stephen Hansen, SpinMedia CEO. “Similar to SPIN, Vibe is a transformative force in the music landscape elevating and spotlighting urban culture.”
“It has evolved into one of the top destinations for the new urban music landscape and nicely complements our collection of genre-leading editorial communities and is an important part of our future. All of us at SpinMedia look forward to working with the VIBE team to take VIBE to the next level.”
Once upon a time, SPIN and VIBE were both owned by Miller Publishing Group.
Previously on FishbowlLA:
EXCLUSIVE: SpinMedia Adds Execs in LA, New York
Ex-Gawker EIC A.J. Daulerio to Consult for BuzzMedia