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SPY-ing a Manufactured Billboard Controversy

Even a corporate PR person with bad eyesight could have seen this one coming a mile away: A billboard along Highway 101 in Encinitas that reads ‘HAPPY TO SIT ON YOUR FACE’ generating angry complaints and, this morning, apologetic removal.

It’s a tailor-made faux PR controversy. While the folks at Carlsbad-headquartered SPY Optic eyewear will never admit to this publicly, they are without a doubt privately celebrating as they bookmark, print (and frame?) coverage on NBC San Diego, KFI AM 640¬†and elsewhere.

A spokesperson for SPY told NBC the campaign for upcoming 2013 product line Happy Lens was “all in good fun.” As in good, dirty-PR fun.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.