Farish, who joins the website on Jan. 1, was the vice president of media and live entertainment for the LAT.
“It’s been thrilling to watch the growth of TheWrap from its start to the position it occupies today, driving the news agenda with breaking news and analysis. I am incredibly excited to join this organization and help drive the next phase of growth,” Farish said in a statement.
After the jump is the entire release announcing the hire of Farnish:
STACEY FARISH NAMED PUBLISHER OF THEWRAP.COM
Respected Entertainment Advertising Executive Joins Leading
Multi-Platform Media Company Serving the Entertainment Industry
The Wrap News, Inc., the leading news organization covering the business of entertainment and media, is pleased to announce that veteran advertising executive Stacey Farish has been named Publisher.
The position is a sign of continued growth at the multi-platform media company serving the entertainment professional and enthusiast in the digital age.
Farish joins TheWrap from The Los Angeles Times, where she has been the Vice President of Media and Live Entertainment, driving significant revenue through such new products as Culture Monster Wednesdays and innovative television ads.
“The time was right for us to bring in top notch leadership on the publishing level, and we could not have hoped for a more respected and experienced leader than Stacey Farish to join our team,” said Wrap CEO Sharon Waxman.
“It’s been thrilling to watch the growth of TheWrap from its start to the position it occupies today, driving the news agenda with breaking news and analysis. I am incredibly excited to join this organization and help drive the next phase of growth,” said Farish.
Farish joins TheWrap as the site has grown significantly in direct traffic and global reach as the entertainment news provider to Reuters. The company has also ventured into new data products with ItsontheGrid and will imminently launch a dynamic ranking system, the PowerGrid.
She will join the company on January 1 as The Wrap’s current head of advertising Sheri Jennings transitions to an independent role as an advertising consultant, with TheWrap as her first client.
Farish is one of the most respected advertising executives in the entertainment ad sales space. She has been a leading executive at the Los Angeles Times since 2007, building a suite of advertising products in the entertainment and media categories that significantly grew the newspaper’s revenue.
Among those was creating a weekly arts directory. This new product has become a destination where every cultural organization can afford an ad in the paper and has evolved into a weekly section for readers to enjoy.
Prior to the Los Angeles Times, Farish headed up the West Coast sales team for ABC Radio Networks as well as Dial Communications Global Media.