At the beginning of the week, LA Weekly reporter Patrick Range McDonald was unimpressed by the potential choice of the intersection of Highland Ave. and Santa Monica Blvd. as “Steve McQueen Square.” But thanks to a City Council vote on Tuesday, it’s now official: the end-point of Route 66 is also the beginning of an attempt by municipal politicians to kickstart the Hollywood Media District.
An official dedication is set for Sunday, the 30th anniversary of the iconic actor’s death. Ahead of another special McQueen event Thursday, November 11th at the ArcLight Cinemas in Hollywood (which FBLA will be attending), the Jules Verne Festival is co-sponsoring a 30-year mark automotive parade.
At 11:00 a.m., cars will trundle down Hollywood Boulevard, making a stop at McQueen’s star in front of the El Capitan Theater. Then it’s on to the new hip-to-be-Square LA destination for a noon-time inauguration attended by the actor’s son Chad and city officials.
On the most recent Forbes compilation of Top-Earning Dead Celebrities, McQueen was #11. Who knows? If concession stand sales Sunday are robust, perhaps the late actor can break out of his current 11th place tie with Jimi Hendrix.
Update: Photos of the Sunday events can be viewed here.