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TheWrap Stirs Tempest in a Meryl Streep Teapot

In the arcane, moneyed world of “For Your Consideration” ads, there are each year a number of pitches that rub Academy members the wrong way. But after a paid email blast was sent out this week by both The Hollywood Reporter and Variety, TheWrap reporter Steve Pond is getting some blowback for suggesting that the transmission was only borderline AMPAS-legal:

Weinstein Company COO David Glasser responded: “We are surprised that a media outlet like TheWrap, which normally has journalistic integrity, would print the strange accusation of an anonymous competitor and use this as a direct broadside against Variety and The Hollywood Reporter.”

Can you guess who the anonymous competitor is? The email in question, paid for by Weinstein Co., featured the subject line “Meryl Streep Exclusive Video” and linked to a screening Q&A conversation between the actress and Deadline.com’s Pete Hammond. During the clip, Hammond exclaims that the 29-year gap in Streep winning an Oscar really needs to be rectified.

TheWrap reports that it also heard from several Academy members, upset at the email and presumably the missive’s cloaked-origins nature. Final Oscar ballots are due this year by February 21.

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