Via FishbowlLA:
It looked like an ice-cream truck for methadone addicts, but it was just the latest attempt at viral marketing. To promote its film, The Devil Wears Prada, Twentieth Century Fox dispatched a bevy of Coffee Bean & Tea Leaf wagons to give out free coffee and Ice Blendeds all over L.A. on Tuesday.
We’ll stick with our MUD truck, thanks.
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
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