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Studios Pressure Apple to Limit iTunes Access


As DVD sales fall, Hollywood studios are concerned about download piracy, according to the Financial Times, and 4 studios are pressuring Steven Jobs at Apple to rework iTunes accordingly. Universal, 20th Century Fox, Paramount and Warner Bros. want limit the number of video iPods that can be used by iTunes on a particular computer, making things more difficult for content-napping pros. And Karl Lagerfeld.

Only the Mouse-house, Disney, has made a deal for with Apple on distributing its wares, selling more than 500,000 movies on iTunes since it joined the service this year. Matthew Garrahan writes:

The close relationship between Mr Jobs and Bob Iger, Disney’s chief executive, has underpinned the media group’s digital strategy. Mr Jobs has been a Disney board member since the group’s $7.4bn acquisition this year of Pixar.

Apple needs the studios to provide movies to download, especially with the iTV launch coming up.

And of course, the mass-merchants, Target and Wal-Mart, have opinions about Diseny’s deal cutting into DVD sales, as well as the usual concerns about what content their customers can view.

FBLA is too impatient to wait for movie downloads. We want someone else to do it for us. And then watch it and tell us if it’s good.

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