When Syfy rebranded the network last year, it said that it was making the change partly in response to its programming. Shows like “Ghost Hunters” were clearly not in the science fiction realm, so the network wanted to move beyond the constraints of the genre-specific name.
In part two of our discussion with Syfy President Dave Howe, we talk about the network’s programming strategy, including the recently launched Thursday night block of unscripted shows.
“[We can] maybe take a few more risks, experiment a bit, try and attract new viewers and advertisers,” Howe says. He goes on to discuss a cooking show that the network has ordered, starring former “Top Chef” contestant Marcel Vigeneron.
“It makes sense for us because it is a futuristic molecular gastronomy cooking show,” Howe says. “We can justify it from a brand perspective and from and advertiser and audience perspective. It says something new about Syfy.”