WLTW Expands Overall Ratings Lead for February
Not to be redundant, but it’s another winning month for WLTW/Lite-FM.
The Clear Channel number one mainstay kept residence in its familiar spot with a 7.6 in the overall Arbitron ratings. That’s a .4 boost from January.
By contrast, WCBS-FM slipped to a 6.2 in the current PPM.
WBLS also dropped by .2 to 5.5, while WHTZ/Z100 lost .3 to 5.1.
WINS was next with 4.7, a .2 gain. Sister station WCBS 880 also saw a .2 upgrade to 3.8.
The big news is tracking NASH-FM/WNSH, the city’s first Country station in more than 15 years. NASH in its first full ratings survey notched a 1.6. Just below NASH was ESPN’s WEPN-FM at 1.3, a drop from 1.6. More dramatically, ESPN has lost a point since November.
WFAN-FM kept its distance from its rival. But the ‘FAN, which simulcasts on 660 AM and 101.9 FM, had an uncharacteristic drop of 1.2 to 2.5 for February.
There’s more from the monthly ratings after the jump.
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