In the comments of a recent FishbowlNY item about changes made by Maxim magazine’s new ownership, longtime subscribers indicate their dissatisfaction:
Ed Morales: I have been a subscriber to Maxim magazine since the 90′s… I don’t recognize the magazine anymore. So sad to see it end like this. I will NOT be renewing my subscription.
Brent: I agree. Other than the name and cover, I also don’t recognize this magazine anymore. There is literally an ad on every other page. I honestly don’t even read it anymore. It just goes straight into the recycling bin.
In other words, the mandate sounds clear for Aaron Gell who, per an item by Capital New York’s Jeremy Barr and internal memo from Henry Blodget, is moving over from Business Insider to become the magazine’s editorial director. He will report to recently appointed editor-in-chief Kate Lanphear.