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Posts Tagged ‘Abbey Klaassen’

Ad Age Cuts Publishing Frequency

Ad Age logo GAdvertising Age is cutting back on its publishing frequency. It’s not all bad news though. The magazine said that while it was cutting back to 25 issues per year, the minimum pages found in those issues will increase by 50 percent, as new content gets added.

“The reality is that Ad Age is now a 24-hour news service online, around the world, and so we want to evolve the magazine with content better suited for the print medium,” explained Allison Arden, Ad Age’s publisher, in a statement.

Ad Age is also revamping its website and adding a membership program that promises access to “exclusive content and events.”

In related news, Ad Age has promoted its editor, Abbey Klaassen, to associate publisher, editorial and audience.

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Ad Age Revamps Print, Website

Advertising Age has given its print and online versions an update. The magazine is revamped to present a “look and feel that reflects the importance as well as the excitement of this industry,” writes Abbey Klaassen, Ad Age’s editor-in-chief.

To accomplish that goal, Ad Age has ditched jumps, and is presenting all of its content on one page, or on consecutive pages. The magazine also boasts a “companion app,” called Ad Age Interact. The app, created by Nellymoser, allows readers to simply scan articles they’re perusing to share them digitally with friends.

The new Adage.com is sleeker and cleaner, with updated fonts and easily-navigated subsections. The Opinion section has also been expanded, and there is now a Briefings section that provides all the news readers need in a quick hit format.

Pay Wall For Creativity-Online|AdAge Gets New Exec Editor|American Journalism Review Drops To Quarterly|Gannett Will Cut Less Next Year|Ad Spending Down 11.5 Percent

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AgencySpy: Advertising industry trade Creativity-Online has decided to erect a pay wall.

AdAge: Advertising Age has a new executive editor, Abbey Klaassen, who is replacing Jonah Bloom, who is leaving to join business-to-business blog network Breaking Media.

BusinessJournalism.org: American Journalism Review is cutting its print schedule from six down to four issues a year. Add that to today’s news about E&P‘s closure, and it’s been a very sad day for journalism trades.

Washington Business Journal: In its predictions for next year, Gannett Co. Inc. signaled that it will probably only require a few job cuts.

MediaDailyNews: Nielsen reports that ad spending fell 11.5 percent from January to September this year, compared to last year. Spending on national magazine ads dropped 21.4 percent, national newspaper ads were down 21.6 percent and b-to-b’s saw ads decline 33.1 percent. Sunday supplements saw the greatest ad decline, of 48.3 percent.

Video: New York Times reporter Andrew Ross Sorkin on “The Daily Show” last night, talking about his book Too Big To Fail.