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Posts Tagged ‘ad pages’

Men’s Titles Ad Pages Surge in 2013

magazine stack GThough print ad pages for magazines were down four percent in 2013 compared to 2012, that’s actually good news. PIB’s data showed that the loss was less of one than in 2012, when ad pages declined by eight percent. Not only that, but most men’s titles showed strong numbers for the year.

Men’s Fitness led the way with a 27 percent jump in ad pages compared to 2012, followed closely by Men’s Health, which increased its pages by 25 percent. Esquire (up 17 percent), Details (+15 percent) and GQ (+10 percent) also did well. The outlier was Maxim, which saw ad pages plummet by 16 percent.

A few other magazines that had good print ad page showings for 2012 are below.

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Magazine Ad Page Decline Slows During Third Quarter

magazinesSometimes, you just have to celebrate when things go from bad to not-so-bad. Such is the case with magazine ad pages. According to PIB’s latest report, ad pages declined by only 1.8 percent during the third quarter, which is better than the drops in the first quarter (down 4.8 percent) and the second (down 4.5 percent).

The big winners of the third quarter were women’s titles, as many got a boost from their September issues. Glamour posted a 19.6 percent increase, Harper’s Bazaar jumped by 9.6 percent, and Cosmo’s ad pages went up by 7.5 percent.

Mary Berner, President and CEO of the Association of Magazine Media, summed things up by saying “This is an encouraging trend, with consistent advertising growth in magazine media across platforms.”

Now go ahead everyone, celebrate the not-so-terrible news. Just don’t drink too much. You have to work tomorrow.

Magazine Ad Pages Down Five Percent in First Half

The year’s first half ad page numbers — courtesy of the MPA — are out, and once again, it’s not pretty. Total consumer ad pages dropped 4.9 percent compared to the first half of 2012, and total ad revenue increased by a tiny 0.4 percent.

Healthy ad categories included toiletries and cosmetics (revenue up seven percent, ad pages up three percent) and food and food products (revenue up 9.7 percent and pages up 4.9 percent) so it’s not surprising that magazines fetching those sort of ads did the best.

Prevention, Men’s Health, Women’s Health, Vogue, GQ, Elle, Men’s Fitness, Saveur and HGTV Magazine all had double digit ad page growth. Meanwhile, some glossies saw double digit ad page drops, like Businessweek, Golf World, Forbes, The Economist and Essence.

Tablet ads showed a bit more promise, as iPad units — the only tablet the MPA tracks — jumped by 24.5 percent compared to the first half of last year.

31 Percent of Adults Have Abandoned a News Outlet

According to Pew’s new State of News Media report, people have begun to notice the impact of cutbacks at media outlets. As a result of the layoffs and cuts that have become a regular occurrence in the industry, almost a third of adults (31 percent) have stopped turning to a news outlet for information because they’re dissatisfied.

The unhappiness was boiled down to two factors: Incomplete reporting and less stories. Among those people who said they had notice financial struggles in news companies, 48 percent said that they found stories to be incomplete, and 31 percent noticed fewer stories overall.

Other notable findings from the Pew report:

  • 450 of the nation’s 1,380 daily newspapers are going to launch or have already implemented some sort of paywall.
  • Digital advertising grew 17 percent in 2012. It now makes up 23 percent of the total ad market. That’s up from 20 percent in 2011.
  • All major news magazines saw newsstand sales plummet last year. Time got it the worst, as sales dropped 27 percent compared to 2011.
  • Ad pages at news magazines also dropped. Among those studied by Pew, The Week was hurting the most, as ad pages declined 24.5 percent.

PIB Miscalculated Saveur‘s Ad Pages For First Half of Year

saveur.pngSaveur‘s publisher Merri Lee Kingsly pointed us to an error in the Publishers Information Bureau numbers for the first half of 2009.

In recently released ad page and revenue statistics, PIB said the epicurean magazine was down 14.83 percent compared to the January to June numbers from last year. However, Kingsly said the stats agency had incorrectly compared its January to May numbers from 2009 to January to June numbers from 2008, resulting in a serious error.

A spokesman for the Magazine Publishers of America said the error in Saveur‘s numbers stemmed from the magazine’s June/July double issue. In 2008, ad pages and revenue from that issue were counted towards the first half of the year, but this year those numbers were counted towards the third quarter.

The error has since been corrected, and Saveur‘s real numbers for the first half of 2009 are 193.61 ad pages — up almost 11 percent from last year — and $8.3 million in reported revenue, an increase of 19.2 percent year over year. This growth despite the tough ad environment means Saveur is the fourth top earner for monthly magazines, Kingsly said.

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Food Network Magazine Beefs Up Staff

image004.jpgIt looks like there is at least one magazine in New York that is not cutting back staff. In fact, new magazine Food Network Magazine is actually promoting current staff and bringing on new hires.

Despite being introduced in the midst of the great magazine die off last year with two newsstand-only test issues in October 2008 and January 2009, Food Network is thriving. The magazine, which recently announced a huge rate base increase, revealed some staff promotions and new hires today on both the edit and business sides.

Editor-in-chief Maile Carpenter is promoting features editor Tracy Saelinger to deputy editor and moving senior editor Liz Sgroi up to food editor. In addition, two new senior editors are being brought on board: Mary Kate McGrath — former design market editor at InStyle — and Jonathan Stern – formerly of Joshspear.com, Stuff magazine and Penthouse.

Read on to learn more about Food Network‘s staffing changes and the state of some other culinary magazines.

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