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Posts Tagged ‘Adam Auriemma’

Newsweek/The Daily Beast Hires and Promotes

A few changes at Newsweek/The Daily Beast today. According to a memo from Tina Brown, David Freedlander is joining as senior political correspondent, Winston Ross is now a national correspondent and Adam Auriemma has been promoted to senior editor.

Freedlander comes to Newsweek/The Daily Beast from The New York Observer, where he oversaw Politicker and wrote features. Ross has been contributing to Newsweek since 2002 and Auriemma has been homepage editor since 2009.

The full note from Brown is after the jump.

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Digital VP at mb Panel: Social Media Lets PR Pros ‘Talk To People On A Granular Level’

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From left: PRNewser co-editor Joe Ciarallo, Attention! PR’s Colin Nagy, MS&L’s David Binkowski, and Wired.com’s John Abell discuss how social media tools influence public relations at last night’s mediabistro.com panel.

Public relations experts described how to maximize digital tools to boost business for their clients and for their firms last night at mediabistro.com’s “Social Media Essentials for PR” panel event at Tribeca Cinemas. PRNewser co-editors Joe Ciarallo and Jason Chupick moderated the talk, which featured Attention!PR partner Colin Nagy, Wired.com’s New York bureau chief John Abell, MS&L Digital’s “vice president of word-of-mouth” David Binkowski. The tech-savvy audience that filled the house was a-Twitter as panelists described throwing out traditional PR moves for more competitive and immediate tactics that had them reaching out to online communities, instead.

According to Nagy, the Web isn’t just a swarm of random users. “There’s a niche for everything, and there’s an authoritative voice in that niche,” he said, advising his PR peers to “understand the sensibility of the community, and show them that you have something compelling to share with them.”

The panelists agreed that effective online outreach can involve Web communities as varied as eBay, Craigslist, and even under-the-radar spots such as beauty site MakeupAlley. “We talk to people on a granular level,” said Binkowski, describing social media campaigns that fused market research, PR, and advertising. “If you do the word-of-mouth thing right, you’re making the pitch easier [for journalists to pick up],” he said.

The discussion proved that when it comes to social media and public relations, it’s no longer just about Facebook and Twitter, as social media continues providing new mechanisms and tools to work with. As Abell put it, “You’ve always had to be nimble, but now you’re able to be nimble.”

We’ve got video from the event, and Attention! PR colleague’s take on Keith O’Brien‘s switch from journalism to PR, after the jump…

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PRWeek EIC: Social Media’s Influence ‘Terrifying, But Ultimately Edifying’

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PRWeek EIC Keith O’Brien discusses customer service and branding at mediabistro.com’s Social Media Panel.

Here’s something to think about next time a customer service line puts you on hold: Online networking is quickly making happy customers a top priority for media companies. Tuesday night’s mediabistro.com panel discussion “The Customer is the Company” brought together top editors and executives at downtown Manhattan’s Tribeca Cinemas Gallery to talk about how tools like Facebook, Twitter, and MySpace have shifted the power of branding from advertisers to customers.

“Customers have the most impact on a company’s brand,” said Thor Muller, CEO of the customer soapbox GetSatisfaction.com. Craigslist founder Craig Newmark agreed, adding that monitoring customer satisfaction not only gives a firm valuable intelligence, but also creates brand loyalty. As Wired contributing editor Jeff Howe put it, “There’s a lot of goodwill that can be bought very cheaply” by being nice to customers.

When it comes to customer opinion shaping brand perception, “it’s always been happening, but you just didn’t know about it,” moderator and PRWeek editor-in-chief Keith O’Brien told FBNY at the post-panel reception. The shift of control that comes with the rise of social media and the communication channels it affords, has been “terrifying, but ultimately edifying,” he said. “Smart companies will tie it into their business.”

So who’s benefiting from service with a virtual smile? Video interviews after the jump.

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Julia Allison at mb Branding Panel: ‘Either I Have Balls or I’m Delusional’

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Is there joy in being a stalker/hustler? Ask Julia Allison.

Internet personality Julia Allison earned her billing last night at mediabistro.com’s panel discussion “Personal Branding Redefined.” That’s not to say the other headliners — Gary Vaynerchuk of Wine Library TV and 1938 Media’s Loren Feldman — didn’t deliver, but they were no match for ubiquitous talking head Allison. Held at Manhattan’s new 92Y TriBeCa, the event drew more than 100 attendees: some wannabe brands, some suits seeking marketing pointers.

Festooned in a bright pink top and substantial black heels, Allison — when she wasn’t sitting with her white lapdog slung across her — embodied one of her main tips of the night during her presentation: “Walk with purpose,” she said. “You can get away with just about anything.” Such as?

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