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Posts Tagged ‘Adam Glassman’

O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

O Magazine Announces O You! Event in Atlanta

O You! is O magazine’s major event, where the magazine comes to life with a series of seminars and workshops by the magazine’s most popular contributors, hosted by O Editor-at-Large Gayle King. Publisher Jill Seelig tells FishbowlNY that about 5000 women will be attending this year’s conference on October 15 in Atlanta, Georgia, where the magazine has hosted events before. “We absolutely love it!” she said.

Contributors you can expect to see there include Suze Orman, Dr. Oz, Nate Berkus, Martha Beck, Donna Brazile, Peter Walsh, Bob Green, Adam Glassman, and Val Monroe. The program will also include content from Susan G. Komen for the Cure.

“For the first few years of the magazine’s life, we were doing events with Oprah herself,” Seelig said. “Her schedule has obviously become busier, but the contributors to this magazine have become celebrities in their own right. We really saw value in bringing them together and allowing the readers to interact with them. The impetus was really to give our readers more access to these contributors that they’ve come to know and love.”

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