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Posts Tagged ‘Adam Penenberg’

Mets Hosts Tech Meetup

Thunder11LogoUpper West Side tech PR firm Thunder 11 has figured out a great way to put across its overall message. Help organize and co-sponsor a panel discussion ahead of an MLB inter-league contest.

What’s more, they were able to cleverly pair the event with a game involving the team that made the term “moneyball” famous. From today’s announcement:

On June 24, the New York Mets, before facing the Oakland A’s at Citi Field, will host a panel discussion featuring some of the city’s most prominent technology companies to discuss how data and digital drives both business and baseball.

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Henry Blodget Defends Slideshows

PandoMonthlyLogoPandoDaily has some fun coverage of the moderated conversation the site hosted last night in New York with Business Insider CEO Henry Blodget.

There’s Adam Penenberg‘s item, most notable for the way it recalls a 2005 New York Times op-ed written by Blodget. And there’s this separate bit of coverage from Hamish McKenzie, about portions of the conversation:

Business Insider has copped a lot of flak over its four-year existence for milking slideshows for page views. One example of such criticism: a piece I published that made fun of Nicholas Carlson’s 50-page slideshow about his first Airbnb experience.

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Journo Pays Crowdsourcing Company to Write Column

Would a freelance columnist’s day-to-day be easier and more fruitful with a supporting cast of 1,000 active researchers, interviewers, and fact checkers? Adam Penenberg, NYU journalism prof and contributor to The Atlantic Fast Company, decided to find out.

For his profile of San Francisco company Servio (formerly CloudCrowd), he enlisted the services of… Servio, which bills itself as “the largest editorial and writing service in the world.” But can a west coast outfit be expected to dig deep when the assignment focus is its own inner workings? The answer, writes Penenberg, is not really:

Basic facts were accurate; anything that required interpretation, however, was ripe for abuse. They simply avoided the questions I submitted that asked them to describe the company’s greatest weaknesses and to critique its competitors, and I never did find out what the company’s revenues were.

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Reporter Diagrams Rise of @TheBillWalton

The follower count for the parody Twitter account @TheBillWalton now sits at around 37,500. Not stratospheric, by any means, but also not bad for somewhat of an esoteric goof.

Adam Penenberg, a contributor to Fast Company, caught up with the LA-New York writer duo that operates the account. Like fellow interviewee @NotBurtReynolds, the faux authors prefer to remain anonymous. But the pair did share some follower-building secrets:

“We started by tweeting at various well-known basketball players and figures… Then Jalen Rose tweeted back at us and we jumped from a few hundred to a few thousand followers in just hours. We kept adding followers throughout the NCAA basketball tournament and NBA playoffs.

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