This year, the magazine’s ad pages through October have increased 21% from the period a year earlier, according to the Media Information Newsletter, with much of its new business coming from non-endemic clients such as Chanel, BMW and Chase. That has helped the magazine turn in some of its thickest issues in the last six years.
Rapoport said that the secret to success wasn’t just his and Drucker Mann’s leadership. In fact, creating a good magazine was simple. ”It’s about working your tail off and producing great content,” said Rapoport.
Drucker Mann was a bit less humble than Rapoport when describing Bon Appétit. ”We’re not just following the food trends,” she told Ad Age. “We’re making the food trends.”
As Drake would say, oh you fancy huh.