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Posts Tagged ‘Adam Rapoport’

Ad Age Names Bon Appétit Magazine of The Year

Bon Appétit has been named Ad Age’s Magazine of The Year. Ad Age ties the magazine’s dominance directly to editor-in-chief Adam Rapoport and Pamela Drucker Mann, Bon Appétit’s VP/publisher:

This year, the magazine’s ad pages through October have increased 21% from the period a year earlier, according to the Media Information Newsletter, with much of its new business coming from non-endemic clients such as Chanel, BMW and Chase. That has helped the magazine turn in some of its thickest issues in the last six years.

Rapoport said that the secret to success wasn’t just his and Drucker Mann’s leadership. In fact, creating a good magazine was simple. ”It’s about working your tail off and producing great content,” said Rapoport.

Drucker Mann was a bit less humble than Rapoport when describing Bon Appétit. ”We’re not just following the food trends,” she told Ad Age. “We’re making the food trends.”

As Drake would say, oh you fancy huh.

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Adam Rapoport Hosting Live Twitter Chat Today

Attention all you foodies out there: Adam Rapoport, editor-in-chief of Bon Appétit, is hosting a live Twitter chat today from 3:00 to 4:00 pm EST. The Bon Appétit home entertaining issue just hit newsstands, so Rapoport will be fielding your questions about cooking for a crowd.

You can participate in the chat by following the #RoundTheTable hashtag and tweeting questions to Bon Appétit’s Twitter account.

If you’re stumped on what to ask, start with “How much Velveeta is too much Velveeta?” and go from there. You’re welcome.

Bon Appétit Releases Digital Edition

Apps, apps, and more apps.

Bon Appétit’s new digital edition for tablets launches with its March Tastemaker issue. The aim? Transform the magazine into a kitchen companion for home cooks.

The edition’s “Kitchen Mode” breaks down recipes into step-by-step instructions that are accompanied by video, photos, tips, and slideshows.

“With features like Kitchen Mode, an easy-to-navigate recipe index, and exclusive content, this app will become your new favorite kitchen tool,” says editor-in-chief Adam Rapoport.

Print subscribers will have access to the digital edition. Bon Appétit can be purchased digitally for $4.99 for a single issue. A monthly subscription to the tablet edition is $1.99; an annual subscription is $19.99.

The tablet edition is available at the iPad App Store and BarnesandNoble.com.

Condé Nast to Launch Bon Appétit Branded Culinary Products

Condé Nast is teaming up with the Home Shopping Network (HSN) to launch Bon Appétit branded kitchen products. The collection, which launches on January 31, 2012, features cookware, small appliances and cutlery. The licensed products will be available online as well.

Adam Rapoport, the Editor-in-Chief of Bon Appétit, said that this is a natural expansion of the brand. “In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appétit,” explained Rapoport.

That’s right, now, instead of buying the pink “Hot in Hollywood” boots at 3:42 am, you can buy a skillet named after a magazine. Congrats.

WWD Profiles ‘Dude-itors’

Oh holy crap. WWD might have just published the weirdest media article in months today. In a profile of Hugo Lindgren, Adam Rapoport and Josh Tyrangiel, WWD uses a form of “dude” 17 times and, because they do things like wear jeans, dubs the three men “Dude-itors.”

Yes, that’s right. Dude-itors.

Why are they considered so manly? The examples are endless! How about the time when Rapoport complained about a Starbucks lid? Or the fact that none of them wear glasses like the (obviously) un-manly Adam Moss? And let’s not forget that they listen to that zany rock music (specifically Ric Ocasek, who at 62 years-old, refuses to stop rocking).

Had enough Man for today? Probably. But If you haven’t, and want to read the entire piece, go right ahead.

In the meantime we’ll be here attempting to understand how a piece like that gets posted without at least one editor asking, “Dude, what the hell?”

UPDATE:
Ann Friedman has a great take on the WWD piece.

Gwyneth Paltrow Graces Cover of Bon Appétit

Adam Rapoport said recently that Bon Appétit is a business,” and judging from the June cover, he meant what he said.  In what must be a move by Rapoport to attract readers who don’t particularly care what’s in a puttanesca sauce unless someone famous is making it, the ubiquitous Gwyneth Paltrow is pictured on the front of the latest issue.

As Grub Street points out – who knows if this will actually end up luring more readers. And even if it does, by putting Paltrow on the cover, Bon Appétit might end up alienating some of its loyal readers who are hardcore foodies:

We can’t imagine that the reader who maybe doesn’t love food and just wants some ideas for things to make for dinner is going to be swayed, nor is he or she going to be particularly interested in a story about where the guys who own Frankies like to eat while they’re in Denmark, another story in the June issue. Similarly, we’re wondering if the reader who is interested in something like that, or the magazine’s stories on Fergus Henderson and wild shrimp, would look to a magazine with Gwyneth Paltrow on the cover to get that information.

Those are good points, but one thing we do know is that celebrities help sell magazines. In fact, they help sell almost everything. So yeah, look for Gwyneth Paltrow dish soap coming to a bodega near you.

Adam Rapoport on Bon Appétit: ‘This is a Business’

Business Insider begins its piece about Adam Rapoport, Editor-in-Chief of Bon Appétit, by proclaiming that he “is such a dude.” While we will always consider Jeff Bridges the Ultimate Dude, we can see where Business Insider is coming from: Rapoport is stylish, likes sports, and well, he just seems like a cool guy.

But as Rapoport settles into revamping the Condé Nast title, it’s clear that being cool is the least of his concerns. He says that the first priority for him has been to shift his thinking into less EIC, more CEO:

In terms of business, it’s a huge part of the job but also nowadays a very explicit part of the job. Condé Nast lets you know from the get go that we’re in a very different business landscape than we were five years ago. You are partners with your publisher. You are a brand manager. This is a business that you have to run. You have to know the numbers.

The focus on numbers and expanding the brand is something that every magazine head is having to adjust to, and it seems like Rapoport is up for it. Or, as Bridges might say, “The Dude abides.”

First Bon Appétit Under Adam Rapoport Set to Debut

Adam Rapoport has a tough job ahead of him at Bon Appétit, but judging from a look at the first issue under his guidance, it seems like he might just do alright. The May issue, which hits newsstands on the 19th, is brighter, bolder, and to borrow a cooking term – fresher.

Aside from clean pictures of foods we could never dream of mastering, there are new columns about seasonal eating, how to translate meals for the family, and even a bit of a pop culture presence, with an interview with comedian Aziz Ansari.

As Rapoport himself says in his first Editor’s Letter, the idea behind the magazine remains the same, it’s just being updated a bit:

Everyone on this staff, from the creative director to the research editor, loves to cook, eats with conviction, and never hesitates to tell you where he or she ate last weekend. Food matters to us. And this might sound corny and earnest, but I really believe that having good food in your life makes your life better. It makes your family happier and your time with your friends more enjoyable.

To that end, the core of what has made the magazine so strong for 55 years won’t change. Bon Appetit is still going to be about cooking. But how we present this information will differ a bit. We don’t want to just tell you what to cook–we want to tell you how to cook it, and why to cook it, now.

A well put touch on a strong start for the magazine.

A New Direction for Bon Appétit?

The food magazine business has seen great success lately, as celebrity food lovers and chefs grace the covers, and shows tied to magazines, like Bravo’s Top Chef’s association with Food & Wine, become ever more popular.

But Bon Appétit was down 27 percent during the last six months of 2010 at the newsstand.

Adam Rapoport, new editor-in-chief of Bon Appétit, formerly of GQ, tells WWD that while the magazine has a 1.5 million circulation, “we should be selling more on the newsstand and making it pop more.”

We may be seeing a higher profile for Bon Appétit in the near future. Rapoport said publishing director Bill Wackermann is exploring TV opportunities for the magazine, and the New York Post reported that Gwyneth Paltrow will be on the cover of the next issue, no doubt as part of her plan for food magazine industry (and eventually world?) domination.

Adam Rapoport Builds Bon Appétit Staff

Adam Rapoport, Editor-in-Chief at Bon Appétit since November of last year, has just announced a smorgasbord (sorry) of additions to the magazine’s staff.

Here’s the rundown:

Alex Grossman has been named Design Director, Ms. Alex Pollack will be the magazine’s Photo Editor, Hunter Lewis was tapped to be Food Editor, Scott DeSimon will be the Special Projects Editor, Christopher Hirsheimer and Melissa Hamilton will be writing seasonal columns,  and finally, Jenny Rosenstrach and Andy Ward will contribute family cooking columns.

Congrats to everyone. FishbowlNY suggests a healthy game of “human knot” to help break the ice when everyone meets for the first time. It’s zany because you can’t tell who is attached to who!

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