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Posts Tagged ‘Adam Sherk’

The Fraction of BuzzFeed Traffic That Comes from Google News

In the Client Testimonials section for Boise, Idaho-based “enterprise SEO and consulting services” firm Define Media Group, there are flattering words from Business Insider, Hearst Digital Media and about.com. In other words, major media companies have valued the approach of a brain trust that includes Define VP Adam Sherk.

On Sherk’s personal blog today, there are a pair of charts ranking referred Google News traffic for major media sites. The second table, listing outlets by order of relative percentage rather than total clicks, is most revealing. Especially the outlet listed (for January-November 2014) in very last place:

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Which News Organizations Have the Most Google+ Engagement?

Social media consultant Adam Sherk has ranked 45 news organizations by their Google+ engagement.

To develop the list, Sherk focused on the number of 1+’s, shares and comments on each page, based on per post averages. He writes, “The list of organizations is not meant to be comprehensive; I chose a cross-section of print, broadcast and Web-only outlets. Most are from the US but there are a handful of international sites too. I omitted location-focused outlets such as local TV stations.”

Surely not definitive or scientific, but still interesting.

Number 1? The New York Times.

Here are where some other outlets ranked on the list:
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MPA Digital Conference: LOLCats Ease Pain of Pushing Mag Content Online

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LOLCats take the MPA by storm

Much like Magazine Publishers of America’s Magabrand confab in Florida last October, the morning program at today’s MPA Digital Conference was heavy on the “you should be doing this already, you entrenched print industry.” Only this time, it was social networking and user-generated content freaking out the magazine folk: You’ve got to be making widgets to disseminate your content on all the social networking sites — Facebook, MySpace and infinite others. You should be shooting Web video everywhere your outlet goes, making producers of your reporters, editors, and other content pros whose under-the-radar days are numbered. You ought to let actual programming professionals, rather than your big mag brand’s inferior IT team build your apps quicker, for a cut of what little money widgets’ll make you, all so you can fan content out further than ever — and, by the way, for free. What does it take to ease the pain of all this about-face from older models of producing and publishing magazine matter? Why, LOLCats, of course!

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