TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Advertising Age’

Native Ads Beat Out Content from BuzzFeed, Mommy Blogs, Fox News

A third of the way through Contently co-founder Shane Snow‘s appearance today on Bloomberg TV’s Market Makers alongside Advertising Age‘s Michael Sebastian, details were shared about the online media world’s version of the Pepsi Challenge… from hell.

“That was the interesting thing about our study,” Snow understated. “We pit sponsored content against BuzzFeed, mommy blogs, Fox News, and it actually beat those three categories. But it was less trustworthy than the New York Times.

Read more

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now! 

Morning Media Newsfeed: MSNBC Disputes Report | Mashable Expands | Ad Age Cuts Issues

Click here to receive Mediabistro’s Morning Media Newsfeed via email.

MSNBC Disputes Report Rachel Maddow Influences Management, Personnel Decisions (TVNewser)
MSNBC is disputing a National Review Online report that suggests Rachel Maddow holds significant power in both network editorial vision and personnel decisions. “This is categorically false,” Rachel Maddow said. “I have never had any role in any management decision at MSNBC. Any source who says otherwise is wrong.” National Review Online Sources say it is Maddow rather than Phil Griffin who provides MSNBC’s editorial direction, and that she also holds considerable sway over personnel decisions. “I know I’m never going to get freakin’ talking points from Phil,” Maddow told The New Yorker last year. “Can you imagine? Like, what would they be?” Behind her back, colleagues call her “the queen,” a not so subtle suggestion that Maddow gets what Maddow wants. Politico / Dylan Byers on Media “The NRO story is absurd and full of inaccuracies from beginning to end,” MSNBC spokesperson Lauren Skowronski told us. The Washington Post / Erik Wemple This is awkward. You can blame Bashir for Bashir’s outrageous comments; you can blame MSNBC’s left-leaning culture; you can even blame cable television. But a more exacting review of the scripts on that November afternoon would have saved Bashir’s job as well as averted a massive credibility crisis for MSNBC. Yet here is MSNBC fighting off a report that it has acted… like a rational and responsible news organization.

Read more

Ad Age Cuts Publishing Frequency

Ad Age logo GAdvertising Age is cutting back on its publishing frequency. It’s not all bad news though. The magazine said that while it was cutting back to 25 issues per year, the minimum pages found in those issues will increase by 50 percent, as new content gets added.

“The reality is that Ad Age is now a 24-hour news service online, around the world, and so we want to evolve the magazine with content better suited for the print medium,” explained Allison Arden, Ad Age’s publisher, in a statement.

Ad Age is also revamping its website and adding a membership program that promises access to “exclusive content and events.”

In related news, Ad Age has promoted its editor, Abbey Klaassen, to associate publisher, editorial and audience.

Brian Steinberg Joins Variety

Brian Steinberg is leaving Ad Age to join Variety as its new senior TV editor. Steinberg was Ad Age’s TV editor, and had been with the publication since 2007. Prior to his time at Ad Age, he had worked at the Wall Street Journal and Dow Jones Newswire.

“As one of the most respected reporters in television today, Brian Steinberg adds depth to Variety’s editorial team and will greatly expand our coverage of marketing and advertising,” said Jay Penske, chairman and CEO of Variety’s parent, Penske Media, in a statement. “He’ll play a crucial role in the revitalization of Variety online and the relaunch of the weekly print publication starting March 26.”

Steinberg will be based in New York.

Time Inc. Execs Talk To Advertising Age

Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.

The interview is a good, quick read for the end of the day. However, we must warn you that when Rothenburg talks about Angry Birds, he fails to explain what you’re supposed to do when you get to level 9-7 and you have those stupid obese red birds and the pigs are all protected with those damn construction hats and no matter what strategy you take YOU CANNOT BEAT THE LEVEL AND IT DRIVES YOU CRAZY. Just in case you were wondering.

InStyle Gets An AdAge Smackdown

instyle021110.jpg

Yesterday’s column by Larry Dobrow was anything but kind to Time Inc. title InStyle. Calling the magazine “stale” “semiliterate babble,” the Advertising Age journo manages to eviscerate the 424-page March issue of the magazine, and in doing so raises some interesting questions. If it’s true that InStyle has just become a thick imitation of its competitors (Glamour, Lucky), than how come it remains one advertising feather in Time Inc.’s cap? Even if the magazine did, say, ripoff Esquire with its augmented reality cover, InStyle has managed to conform itself to whatever is selling in the market. And while that might not lead to the most original brand, it certainly remains a successful one.

Read More: Success Breeds Imitation, Which Breeds Trouble –AdAge

Previously: InStyle Tries Augmented Reality, Too

Awaiting The Tablet…

yerba.pngAs we await the (seemingly inevitable) unveiling of Apple’s Tablet this afternoon, here’s a look at some things you may want to consider:

Advertising Age today points out that even if the tablet isn’t the media industry savior everyone is hoping for, at least Apple will be spending lots of money on advertising in the coming months — no matter what they plan to announce today.

– We looked at the future of e-readers, including the tablet, as we looked towards the New Year.

– And Time magazine editor Richard Stengel told us he sees e-readers as “opening a new door for a struggling industry.”

– And look! Even more magazines are plotting tablet versions. But will they make money?

Follow more coverage of today’s big announcement at our sister site, eBookNewser.

Previously: It’s Apple Tablet Day On The Menu

Critics Respond To Times‘ Pay Wall Plans

425825719_3bf95d6e86.jpgHow long have we been living under the looming shadow that is the threat of a New York Times‘ pay wall? The answer most likely is since TimesSelect’s fall in 2007, after the paper’s first attempt at getting online readers to pay for content.

Since then, publisher Arthur Sulzberger has made vague promises, culminating in today’s announcement of a plan to launch a metered pay model on NYTimes.com next year. It makes sense: last year saw the Times‘ hemorrhaging money (losing $35 million in the third quarter alone), and speculation that the paper wouldn’t make it to 2010.

Thankfully, Carlos Slim stepped in last year, but it still remains to be seen how the Grey Lady will make it back into the black. While alienating some readers, the metered system of content-charging that Sulzberger is planning may actually be the best compromise between giving away your product for free and going on almost total lock-down mode like the The Wall Street Journal. Under this plan, The New York Times will eventually allow you to read only a certain number of articles per month before asking you to subscribe, much like Variety or The Financial Times (although some have pointed out that the FT‘s model is looking more and more like the Journal‘s).

But even before today’s not completely unexpected announcement, media critics were chomping at the bit to react to the Times‘ possible pay plans. After the jump, a look at what some of them are saying.

Read more

Former FishbowlLA Editor Joins NYMag.com As West Coast Editor

NYMagVultureLogo.jpgAs part of its expanding entertainment coverage, NYMag.com has hired its first West Coast editor.

The New York magazine site announced yesterday that Claude Brodesser-Akner, a media and entertainment reporting veteran, would be joining the team of its Vulture blog. Brodesser-Akner has been covering the industry since 1996, working for Mediaweek and Variety, editing our sister site FishbowlLA and creating the weekly public radio show “The Business.” He also helped launch TMZ.com and served as the Los Angeles bureau chief for Advertising Age. He was most recently a contributor for Wired.

This latest hire is part of NYMag.com’s plans to expand its entertainment and culture coverage, led by former Entertainment Weekly editor Josh Wolk, who joined the site in November.

Previously: Entertainment Weekly Editor Joins NYMag.com

Read more

MediaElites.com Brings Media’s Elite Together With Holiday Spirit

meparty1.jpg
MediaElites.com’s Aaron Gell and Drew Grant, Advertising Age‘s Nat Ives and Jeff Bercovici of AOL Daily Finance

Last night’s Holiday Blowout hosted by MediaElites.com at 200 Orchard had all the ingredients for a good old new media holiday party: open bar, a feeling of good will (donate an old coat!), plenty of media types milling around and Big Buck Hunter. Sometimes reporters just need to let loose, and we’d rather they did it with a video game and a big plastic gun, because it’s just so much more fun that way.

Representing MediaElites.com (formerly ASSME) in the crowd was founder Aaron Gell and our fellow Fishbowl-er Drew Grant. We also spotted all the usual suspects, including many former FishbowlNY editors, Dylan Stableford, Rachel Sklar and Glynnis MacNicol.

We also learned that media party-goers can give as good as they drink; after asking attendees to each bring an old coat to donate, MediaElites carted away five nine garbage bags full of outerwear.

And as for Big Buck Hunter, we hear the big winner of the evening was media blogger Jeff Bercovici of AOL’s Daily Finance, who swiftly defeated Advertising Age‘s Nat Ives and publicist Shawna Seldon of the Rosen Group. Glad we sat that one out.

More pictures after the jump.

Read more

NEXT PAGE >>