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Posts Tagged ‘Advertising Age’

HuffPost Looks To Twitter Feed For New Ad Options

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Our colleagues at FishbowlLA picked up on this story via Advertising Age: The Huffington Post is offering marketers the chance to pay to post comments in the readers’ comment section of the site as well as its Twitter feed.

Although no marketers have signed on yet, this seems to signify one new way that HuffPost is seeking to make money. Does that mean writers who produce content for the site — for free — will finally get paid? As FishbowlLA said, “Yeah, start holding your breath.”

And here’s another question: if it works, will other publications follow suit? Where will ads pop up next?

HuffPo Offers Their Tweets For Sale –FishbowlLA

Huffington Post’s New Ad Revenue Stream: Twitter FeedsAdAge

Pay Wall For Creativity-Online|AdAge Gets New Exec Editor|American Journalism Review Drops To Quarterly|Gannett Will Cut Less Next Year|Ad Spending Down 11.5 Percent

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AgencySpy: Advertising industry trade Creativity-Online has decided to erect a pay wall.

AdAge: Advertising Age has a new executive editor, Abbey Klaassen, who is replacing Jonah Bloom, who is leaving to join business-to-business blog network Breaking Media.

BusinessJournalism.org: American Journalism Review is cutting its print schedule from six down to four issues a year. Add that to today’s news about E&P‘s closure, and it’s been a very sad day for journalism trades.

Washington Business Journal: In its predictions for next year, Gannett Co. Inc. signaled that it will probably only require a few job cuts.

MediaDailyNews: Nielsen reports that ad spending fell 11.5 percent from January to September this year, compared to last year. Spending on national magazine ads dropped 21.4 percent, national newspaper ads were down 21.6 percent and b-to-b’s saw ads decline 33.1 percent. Sunday supplements saw the greatest ad decline, of 48.3 percent.

Video: New York Times reporter Andrew Ross Sorkin on “The Daily Show” last night, talking about his book Too Big To Fail.

Budget Travel Looking For Investors

budget travel.jpgOver the weekend, rumors started swirling about the possible closure of Newsweek-owned Budget Travel. Thankfully, we learned yesterday that the magazine is safe. But we wondered, if the pub was not going out of business, what was the source of the nasty rumors?

Today, Advertising Age‘s Nat Ives reports that Newsweek “is seeking new equity investors for the title or even an outright sale”. Staffers on either side of the sale — within the magazine or Newsweek or at potential buyers — could have taken this to mean the pub is close to folding.

Could that be the source of the recent rumors? Know anything? Let us know.

Newsweek Seeks Investors for Arthur Frommer’s Budget TravelAdvertising Age

Earlier: Update:Budget Travel Not Closing

Meredith Titles Gain More Ad Pages In December

better.jpgIn a turbulent year for print titles, only ten magazines managed to show a positive gain for the number of their ad pages. According to min Online, five of those titles happen to belong to the Meredith Corporation, including Family Circle, Better Homes and Gardens, Ladies’ Home Journal, Fitness, and More.

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Meredith’s Revenue May Be Down, But National Media Group’s Profit Sees Growth

meredith new.pngMeredith Corp., publisher of Better Homes and Gardens and Ladies’ Home Journal, released its first quarter 2010 earnings results this morning, reporting revenues were down to $332 million during the quarter, compared to $364 million last year.

However, the company’s national media group saw profits rise 14 percent to $39 million, although revenues dropped to $272 million during the quarter compared to $294 million during the same period last year. Advertising revenues also dropped five percent to $137 million, although the company was quick to point out that the first quarter was “the third consecutive quarter of advertising performance improvement.”

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Meredith Turnaround Wins Publisher Of the Year

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Last summer Meredith Corp, publisher of Better Homes and Gardens and Ladies’ Home Journal, was in dire straights. Before we knew of the great magazine downturn, Meredith was doing frantic damage-control after letting go dozens of employees over the summer, as well as the folding of Country Homes in January of ’08.

That’s why Meredith’s extensive turnaround has earned the corporation Publisher of the Year award from Advertising Age.

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A New Award On The Block

sidney.pngAdvertising Age‘s Simon Dumenco expressed his distaste for the Mirror Awards and Arianna Huffington earlier this week, but we think he would have a hard time finding fault in this new journalism award.

Starting in July, the Sidney Hillman Foundation will present “The Sidney,” an award honoring socially-conscious journalism, every month. The winner, which can be a magazine, newspaper, Web site, photo essay or any broadcast outlet, will win $500 and “a bottle of union-made wine,” the foundation said. Nominations can be submitted through the foundation’s Web site.

Meanwhile, the debate about Huffington’s legitimacy as the recipient of this year’s Fred Dressler Lifetime Achievement Award at the Mirror Awards luncheon next week continues. Yesterday, Richard Prince interviewed Lorraine Branham, dean of the Syracuse University’s S.I. Newhouse School of Public Communications, which presents the Mirror Awards, who stood by the school’s decision to honor Huffington.

“I spent 25 years in the newspaper business and I certainly believe journalists should be paid for their work,” Branham said, according to Prince’s online column Journal-isms. “But I am also a realist who can plainly see what is happening to the profession I know and love. It has changed and will continue to do so, and at a frightening pace…The old revenue model is in shambles and I don’t think we can lay the blame for this at the doorstep of the Huffington Post.”

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