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Posts Tagged ‘Adweek’

Tim Howard Graces Cover of Adweek

Tim Howard, the goalie for the US national soccer team, is Adweek’s latest cover star.

We’re not exactly sure that we’d call Howard a hero — he plays sports for a living and well, the US did lose — but he definitely made the World Cup worth watching.

Maybe instead of “Hero” Adweek should’ve gone with “Dude.” Seems a bit more accurate.

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Anything But a (Star-Spangled) Banner Week at Wenner Media

WennerMediaLogoHoly cow. According to Lisa Granatstein, managing editor at Mediabistro’s very-soon-to-be sister publication Adweek, this happened at Wenner Media:

[COO John] Gruber was ordered to fire Rolling Stone‘s head of brand and content and marketing solutions over the phone while the exec was on vacation after newly promoted Wenner Media digital chief Gus Wenner was said to have told his father that he didn’t like him, the sources added.

Not surprisingly, Gruber has bolted. Granatstein notes that this is the highest-ranking shuffle at Wenner Media since Gruber took over for Kent Brownridge in 2005. She also got confirmation of another major departure – Rolling Stone publisher Chris McLoughlin.

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Cosmopolitan EIC: We ‘Cannot Win’ the Photoshop Game

Adweek has posted video from its recent event “A Candid Conversation With Five Women Leaders of Advertising and Media.” Among the clips is this fascinating snippet from Cosmopolitan EIC Joanna Coles.

Coles recalls that when she was at Marie Claire, no one believed her when the magazine ran a cover and photo spread of Jessica Simpson with no make-up or retouching. “They accused us of lying,” she said. “The one time we did it [no retouching], no one believed us.”

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Adweek Hires First Social Editor

DavidGrinerTwitterProfilePicWe’ve got several Adweek staffing changes to pass on. First and foremost, longtime contributor David Griner (pictured) is being brought on full-time to be the publication’s first-ever social editor. As such, he will oversee all of Adweek‘s “extensions and activations” starting March 10 and work closely with creative editor Tim Nudd.

There are also a couple of new staff writers in the mix. Kristina Monllos is coming over from Money Management Intelligence, where she was a senior reporter, to cover creative advertising agencies. And Michelle Castillo, formerly with CBSnews.com, will report on digital media and publishing as well as Web video.

Finally, staff writer Christopher Heine has been promoted to the position of digital editor, replacing Mike Shields.

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Omaha Tourism Team Huddles Up with Peyton Manning

Our first thought after reading Christopher Heine‘s fun Adweek summary of some very opportunistic Mile-High Midwestern marketing is how different Don Draper‘s day-to-day would be if he was dealing with the mad 21st century millisecond world. Our second thoughts were: well done @VisitOmaha, semi-well done @OmahaSteaks.

VisitOmahaPeytonTweet

In case you don’t watch or care about NFL football, “Omaha! Omaha!” – a battle cry uttered throughout a Sunday playoff game by the Manning brother still playing this season – was seized on by both aforementioned Twitter accounts. Because that’s how a savvy brand-baller rolls:

Call it one of the most random tourism marketing moments ever. And those [@VisitOmaha) re-tweet and favorite numbers are pretty good.

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Adweek Names Cosmo Magazine of The Year

The staffers of Cosmopolitan should be feeling great today. That is, if they’e not too hungover from celebrating their Adweek Hot List accolades. Last night Adweek announced its annual winners, and Cosmo was named Magazine of The Year; its editor, Joanna Coles, was named Editor of The Year.

Granted, Adweek’s Hot List includes an award for just about every single thing you can imagine. So if your magazine didn’t find a way to win something — Best Magazine to Read on The Toilet, Best Magazine to use When Killing a Fly, etc. — that’s sort of sad. However, everyone at Cosmo should be proud of themselves.

Below are some of the more notable Hot Week print honorees. For the full list, click here.

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EXCLUSIVE: Your First Look at Adweek 35th Anniversary Cover

This is pretty iconic. To celebrate Adweek‘s 35th anniversary, the issue hitting newsstands Monday features on the cover industry vet Ron Berger, flanked by sons Cory (left) and Ryan (right).

AdWeek_Nov11_17_2013_Cover

The photo was taken at the Berger family home in Bridgehampton by Jeremy Goldberg. Inside the November 11-17 issue is an associated photo portfolio “The Family Business”, showcasing other progeny who’ve assumed the ad industry mantle from mom and-or dad. Among those featured alongside the Bergers are Hugh Hefner with son Cooper and George Schweitzer, president of marketing at CBS, with wunderkind daughter Callie (currently the director of digital innovation at TIME magazine).

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Garett Sloane Jumping from New York Post to Adweek

ADweekLogoThe move takes effect Wednesday.

At the New York Post, Sloane was a technology reporter. For Adweek, he will continue to patrol the same beat as a staff writer, focusing on major technology companies like Twitter, Google, Apple and Facebook.

One of Sloane’s latest contributions to the Post was a fun October 4 item about a company that benefited greatly from last week’s marquee IPO announcement:

What a bunch of stock twits!

Shares of Tweeter Home Entertainment, a Boston-based consumer electronics chain that filed for bankruptcy in 2007, soared Friday in a case of mistaken identity on Wall Street.

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Joe Ripp, Time Inc.’s New CEO, Willing to Sell Brands

Joe Ripp was named Time Inc.’s new CEO just yesterday, and he’s already talking about making deals. When asked if some of the company’s brands would be worth more to a buyer, Adweek reports that Ripp replied “That’s a question we should all be asking ourselves.”

Does this mean a reconnection with Meredith Corp., the Midwestern magazine giant? We’re thinking yes. When those talks broke off, Stephen Lacy, Meredith’s CEO, admitted that the company badly wanted the deal (Meredith wanted People and InStyle, but balked when Time Inc. wanted to include SI, Time and Fortune) to go through, and would be open to talking at a later date. “We’d love the opportunity as their spinoff transaction progresses to see if there is something we could do together downstream,” he explained at the time.

Heads up Time Inc. staffers. Iowa isn’t so far away after all.

Erica Bartman and Alison Fahey Out at Adweek

Erica Bartman and Alison Fahey, Adweek’s publisher and associate publisher, have both been cut from the magazine. The New York Post reports that Adweek’s vice president of circulation Madeline Krakowsky and senior vice president Rory McCafferty have also been let go.

Bartman had been publisher of Adweek since 2010. Prior to that she served as associate publisher of WWD for a brief period. She was also associate publisher of Vogue for eight years.

Fahey had been with Adweek since 1992, when she joined as a reporter. She was named news editor a year later, and also served as the magazine’s editor-in-chief, editorial director and executive director of content.

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