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Posts Tagged ‘Adweek’

Adweek Names Harper’s Bazaar 2014′s Hottest Magazine

The winners of Adweek’s annual Hot List have been announced, and since there’s about 1,734 categories, everyone won! Congrats everyone.

Okay, not everyone was a winner. Harper’s Bazaar was though. It was honored as the Hottest Magazine of the year:

Hearst’s 147-year-old fashion icon, led by editor-in-chief Glenda Bailey and publisherCarol Smith, is enjoying rare growth for a women’s magazine. The September issue was its biggest ever, with 444 pages. Total circ grew 5 percent in the first half, as the magazine raised its rate base for the first time in over two decades (from 700,000 to 725,000). A digital overhaul led to 5.7 million unique views in November, up 320 percent YOY. And Bazaar is the most followed magazine brand on Pinterest.

Other notable winners from print are below.

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Morning Media Newsfeed: Crowley to Leave CNN | Mass Exodus at TNR, Issue Canned

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Candy Crowley Leaving CNN (TVNewser)
Candy Crowley, a 27-year CNN veteran, is leaving the network. The move was announced in an email from CNN Worldwide president Jeff Zucker. FishbowlDC Crowley’s career at CNN began in 1987 as a political correspondent, where she covered a handful of successful and unsuccessful presidential campaigns, including those of Pat Buchanan, George H.W. Bush, George W. Bush, Bill Clinton, Hillary Clinton, Barack Obama, Ronald Reagan and Mitt Romney, among others. In 2012, she became the first woman to moderate a presidential debate. THR Crowley currently serves as CNN’s chief political correspondent and anchor of its Sunday morning show State of The Union With Candy Crowley. Staffing has been relatively stable at CNN over the last year. Though the arrival of Zucker marked several departures, politicos James Carville and Mary Matalin among them, other changes have been gradual. Piers Morgan notably left after sinking ratings for his 9 p.m. telecast earlier in 2014. Capital New York Crowley, Zucker wrote, “has let us know that she has made the decision to move on… As difficult as it is for us to imagine CNN without Candy, we know that she comes to this decision thoughtfully, she has our full support,” the email said. The reason for Crowley’s departure was not made clear. Politico / Dylan Byers on Media Zucker did not mention who would replace Crowley on State of The Union. The network will be keeping the show, a spokesperson confirmed.

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IWantMedia to go on Hiatus

IWantMedia.com, a site that aggregates all the big media stories of the day, is about to go dark for an unknown amount of time. The New York Post reports that Patrick Phillips, the founder of the site, is leaving after disagreements with Guggenheim/Prometheus Partners management.

Phillips told the Post that Prometheus (which recently bought Mediabistro) told him he could oversee Adweek.com and run IWantMedia in his spare time. Jeff Wilbur, president of Adweek (also owned by Prometheus), denied that offer was made.

Regardless of what truly happened, the end result is IWantMedia will go on a hiatus. “We will be letting subscribers know on Monday that it will be going dark for awhile,” Wilbur told the Post.

Tim Howard Graces Cover of Adweek

Tim Howard, the goalie for the US national soccer team, is Adweek’s latest cover star.

We’re not exactly sure that we’d call Howard a hero — he plays sports for a living and well, the US did lose — but he definitely made the World Cup worth watching.

Maybe instead of “Hero” Adweek should’ve gone with “Dude.” Seems a bit more accurate.

Anything But a (Star-Spangled) Banner Week at Wenner Media

WennerMediaLogoHoly cow. According to Lisa Granatstein, managing editor at Mediabistro’s very-soon-to-be sister publication Adweek, this happened at Wenner Media:

[COO John] Gruber was ordered to fire Rolling Stone‘s head of brand and content and marketing solutions over the phone while the exec was on vacation after newly promoted Wenner Media digital chief Gus Wenner was said to have told his father that he didn’t like him, the sources added.

Not surprisingly, Gruber has bolted. Granatstein notes that this is the highest-ranking shuffle at Wenner Media since Gruber took over for Kent Brownridge in 2005. She also got confirmation of another major departure – Rolling Stone publisher Chris McLoughlin.

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Cosmopolitan EIC: We ‘Cannot Win’ the Photoshop Game

Adweek has posted video from its recent event “A Candid Conversation With Five Women Leaders of Advertising and Media.” Among the clips is this fascinating snippet from Cosmopolitan EIC Joanna Coles.

Coles recalls that when she was at Marie Claire, no one believed her when the magazine ran a cover and photo spread of Jessica Simpson with no make-up or retouching. “They accused us of lying,” she said. “The one time we did it [no retouching], no one believed us.”

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Adweek Hires First Social Editor

DavidGrinerTwitterProfilePicWe’ve got several Adweek staffing changes to pass on. First and foremost, longtime contributor David Griner (pictured) is being brought on full-time to be the publication’s first-ever social editor. As such, he will oversee all of Adweek‘s “extensions and activations” starting March 10 and work closely with creative editor Tim Nudd.

There are also a couple of new staff writers in the mix. Kristina Monllos is coming over from Money Management Intelligence, where she was a senior reporter, to cover creative advertising agencies. And Michelle Castillo, formerly with CBSnews.com, will report on digital media and publishing as well as Web video.

Finally, staff writer Christopher Heine has been promoted to the position of digital editor, replacing Mike Shields.

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Omaha Tourism Team Huddles Up with Peyton Manning

Our first thought after reading Christopher Heine‘s fun Adweek summary of some very opportunistic Mile-High Midwestern marketing is how different Don Draper‘s day-to-day would be if he was dealing with the mad 21st century millisecond world. Our second thoughts were: well done @VisitOmaha, semi-well done @OmahaSteaks.

VisitOmahaPeytonTweet

In case you don’t watch or care about NFL football, “Omaha! Omaha!” – a battle cry uttered throughout a Sunday playoff game by the Manning brother still playing this season – was seized on by both aforementioned Twitter accounts. Because that’s how a savvy brand-baller rolls:

Call it one of the most random tourism marketing moments ever. And those [@VisitOmaha) re-tweet and favorite numbers are pretty good.

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Adweek Names Cosmo Magazine of The Year

The staffers of Cosmopolitan should be feeling great today. That is, if they’e not too hungover from celebrating their Adweek Hot List accolades. Last night Adweek announced its annual winners, and Cosmo was named Magazine of The Year; its editor, Joanna Coles, was named Editor of The Year.

Granted, Adweek’s Hot List includes an award for just about every single thing you can imagine. So if your magazine didn’t find a way to win something — Best Magazine to Read on The Toilet, Best Magazine to use When Killing a Fly, etc. — that’s sort of sad. However, everyone at Cosmo should be proud of themselves.

Below are some of the more notable Hot Week print honorees. For the full list, click here.

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EXCLUSIVE: Your First Look at Adweek 35th Anniversary Cover

This is pretty iconic. To celebrate Adweek‘s 35th anniversary, the issue hitting newsstands Monday features on the cover industry vet Ron Berger, flanked by sons Cory (left) and Ryan (right).

AdWeek_Nov11_17_2013_Cover

The photo was taken at the Berger family home in Bridgehampton by Jeremy Goldberg. Inside the November 11-17 issue is an associated photo portfolio “The Family Business”, showcasing other progeny who’ve assumed the ad industry mantle from mom and-or dad. Among those featured alongside the Bergers are Hugh Hefner with son Cooper and George Schweitzer, president of marketing at CBS, with wunderkind daughter Callie (currently the director of digital innovation at TIME magazine).

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