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Posts Tagged ‘Adweek Hot List’

The Adweek Hot List Winners: Magazines

(Via Adweek)

On Friday FishbowlNY gave you a preview of a few winners in the Adweek Hot List, but before that we offered up our predictions on which magazines were going to be victorious.

Now that all the Hot List winners have been announced, let’s take a look at who won and who we picked, to see if we can brag or never predict anything, ever again.

General Interest

FishbowlNY Pick: The New Yorker
The Winner: Time

Entertainment/Celebrity

FishbowlNY Pick: People
The Winner: People

Travel

FishbowlNY Pick: Travel + Leisure
The Winner: Departures

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Handicapping the Adweek Hot List Magazine Finalists

(Via Adweek)

On December 5, Adweek is going to announce the winners of its 2011 Hot List, but today the finalists have been listed, so we thought we’d try to predict which magazines are going to win.

We’ll follow up once the winners are announced with a post blaming someone else for any of the picks we got wrong and excessively praising ourselves for the picks we got right. Now, on to the predictions.

General Interest
The New Yorker
Popular Science
Time
Vanity Fair
Wired

The winner: The New Yorker
Why: Unfunny cartoons aside, the Osama bin Laden piece generated a lot of buzz for a magazine that consistently cranks out excellent work.

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Food Network Magazine Earns Top Spot on Adweek’s Hot List

The 31st annual Adweek Hot List is out this week, and grabbing the top spot is Food Network Magazine. Adweek also names Marie Claire’Joanna Coles as Editor of The Year, and unsurprisingly honors David Carey as Publisher of The Year. But back to the Hot List. As you can see from the top five, Hearst is really sticking it to Conde Nast. At least according to Adweek:

  1. Food Network Magazine
  2. Marie Claire
  3. Elle Decor
  4. Wired
  5. GQ

While being number one doesn’t mean that much, it’s certainly nice for the magazine to be recognized for its achievements. Though the way Adweek did it was sort of odd:

This is one case when Hearst’s lower-brow attitude—combined with its strategy of partnering with established personalities and platforms – has turned into a winning recipe.

Talk about a back-handed compliment. That’s like telling your friend “I like those jeans! They’re a lot less ugly than the ones you usually wear.”

Adweek Hot List Coming Monday

Adweek is continuing its annual Hot List issue, despite reports to the contrary. Hillary Frey, Managing Editor of the magazine, offers some teasers for the list of media heavy hitters:

The rankings—based on financial performance metrics, influence footprint, and product quality indicators—yield big wins for one publisher in particular. In fact, what the numbers show is that the traditional power and prestige in the magazine industry has lately been turned on its ear.

She also says that there’s a new (unnamed) “Queen of Fashion” in town. We’d be lying if we told you we weren’t crossing our fingers.