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Posts Tagged ‘AFAR Media’

AFAR Media’s Trajectory: Self-Funded, Bi-Coastal, Profitable

In 2009, AFAR Media was launched with a focus on travel and a combined $20 million investment from Joe Diaz, Greg Sullivan and Ernie Garcia. This summer, at the five-year anniversary mark and with the August/September issue having just hit newsstands, AFAR has arrived at profitability.

Branded content currently accounts for a third of AFAR’s revenues. In the latest print issue, starting on page 19, there is for example “Artisans Inspired.” Part of a year-long partnership with The Ritz-Carlton, the three-page feature is anchored around quotes from surfer Lon Klein, New York Botanical Gardens curator Karen Daubmann and international travel excursions leader Sean Nelson.

AFARMediaRitzCarletonContent

“This is a multi-dimensional, multi-platform branded content program that lives in print, mobile and on desktop,” says Diaz during a recent telephone conversation with FishbowlNY. “How we try to approach branded content is – it’s really all about what is the core idea. What are the hooks, what are the elements that are going to get people excited.”

“We don’t care if it’s paid [content] or if it’s editorial,” he adds. “Our philosophy is that the content always has to be good. And we’re not shy about making sure everybody knows that this is paid for. The whole idea of the campaign is that artisans inspire and let’s help bring those rich values and characters to life, through the eyes of the people on the ground.”

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Personal Essay Writing: Master Class

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Globetrotting Freelancers Wanted at Afar

AfarIn order to pique editors’ interest at Afar, freelancers must be willing to veer off the tourist-trodden paths to explore indigenous cultures. Launched in August 2009, the pub celebrates experiential travel all over the globe, covering destinations abroad and in the U.S., with an in-depth perspective.

“So many of the other magazines out there were focusing on sightseeing and escapist travel, where you just sort of ticked things off the list. We really felt like there were travelers out there who weren’t being reached, who traveled to really connect with locals and come back with a deeper understanding of a place and its people,” said editor-in-chief Julia Cosgrove.

With that in mind, freelancers interested in contributing need to bring their A-game (think affluence and authenticity) to snag an assignment. For pitching etiquette and editors’ contact info, read How To Pitch: Afar.

Sherry Yuan

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AFAR Media Names Publisher and Exec Director of Travel

AFAR Media has named John Sheehy as President and Publisher, and Claude Girard as Executive Director of Travel of AFAR, a new experiential travel magazine launching in September of 2009. Full release after the jump.

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