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Posts Tagged ‘After Dark Films’

Gross Ads Keep ‘Captivity’ From Being Rated

mpaa_captivity_200.jpgWomen’s groups who complained about billboards depicting a woman’s abduction, torture and death tell FBLA today that they feel vindicated by MPAA sanctions against a film company responsible for those Captivity ads.

According to Variety:

Genre banner After Dark Films was slapped with an unprecedented sanction by the Motion Picture Assn. of America on Thursday for posting explicit ads publicizing its horror pic Captivity. The MPAA had previously ruled the ads as inappropriate.

As a result, the MPAA has suspended the ratings process for Captivity and is requiring the horror specialist to clear with the org all further promo materials as well as locations and venues of ad buys.

MPAA has never before required a film company to clear locations and venues of ad buys, and the 30-day suspension of the ratings process casts doubt over whether Captivity will receive a rating before its planned May 18 release.

Earlier: Angelenos About To Be Freed From “Captivity”

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Angelenos About To Be Freed From “Capitivity”

captivity.jpgAlmost as soon as the billboards for the Lionsgate film Captivity went up, the complaints came in.

Women were outraged by the four panel billboard that showed a woman being kidnapped, confined, tortured and killed. Go figure. Quite a few of them told the movie studio that if they wanted misogyny with their morning commutes, they’d listen to Howard.

As a result, the studio (which claimed to have no knowledge of the billboards) will be pulling all 40 of them by Tuesday, according to the LAT.

Lionsgate had partnered with After Dark Films, which said the billboards’ release was an “accident.”

Sources tell FBLA that this mistake could cost the film a “Not Rated” designation by the MPAA — which would keep the film out of many theaters. Our crusading insiders also told us that After Dark Film is considering making a contribution to an organization that helps abused women.

We’d like to see a portion of any contribution go to giving the film’s star, Elisha Cuthbert, just one role in which she isn’t bound and gagged.