Is there anything Alan Alda can’t do? Not only does he tower above his co-stars this week’s non-Oscar related Brett Ratner caper, but in connection with last night’s Geffen Playhouse debut of his play Radiance: The Passion of Marie Curie, the 75-year-old is also breaking a social media leg.
Alda and the venerable westside institution have partnered with one-year-old New York start-up Skanz. Per a company press release, the idea is to engage audience members in ways heretofore unthinkable:
All audience members were outfitted with Skanz QR-coded bracelets, allowing them to instantly access–and to literally “wear”–Geffen Playhouse’s digital media content on their wrists, including cast photos, bios, social media and video content.