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Posts Tagged ‘Alanna Stang’

MSLO Folds Whole Living

Martha Stewart Living Omnimedia is folding Whole Living, the magazine it acquired for about $6 million only six years ago. The New York Post reports that MSLO was in talks to sell the money-hemorrhaging publication to OpenGate — owner of TV Guide — but no deal could be made.

In the end, Whole Living was just too costly for OpenGate to take a chance on it. The Post claims the magazine was losing an average of $4 million a year.

As a result of the shuttering, Alanna Stang, editor-in-chief of Whole Living, and 15 editorial staffers will be laid off. Its last issue will be January/February.

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Whole Living Names New Executive Editor & Increases Rate Base

Jocelyn Zuckerman, previously articles editor at OnEarth and former deputy editor of Gourmet is joining Whole Living as executive editor where she will oversee food and features.

“The intersection of food and health is at the heart of what we do at Whole Living and bringing Jocelyn onto the team adds to the momentum our brand is gaining,” said editor-in-chief Alanna Stang.

Whole Living is also raising its rate base for the eighth time since 2005 to 750,000.