TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Alex Bogusky’

Geico VP of Marketing Goes All Hollywood

PH2008070601876.jpg
Ted Ward is the vice president of marketing for Geico. Ted Ward may have seen too many episodes of Mad Men. Ted Ward thinks he’s Don Draper. Don Draper with a little Wilhelmina Slater and J-Lo thrown in.

We got these emails from a PA about Ward’s Hollywood behavior:

The Barcalounger was requested by the client, who was “The Martin Agency”. His name was was Ted Ward and “Ted” actually requested the Barcalounger from the Frasier set, if we couldn’t find it we had to have 2 standing by for him to choose from.

We had to clarify: A Barcalounger? Or the Barcalounger from a canceled television show starring Kelsey Grammer? The Barcalounger. The Prop. The two chairs that HAD to be on standby if the original prop was not located – needed an extra giant truck to haul them. Just so this dude could sit and watch other people work. All for just for one veep of marketing…

But it gets worse. We got a follow-up from our source:

Read more

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

New Microsoft Ad Released

This one features Bill Gates and Jerry Seinfeld. As we reported earlier – there is a bunch of celebs that will be in these spots. Some names being thrown around were Sarah Silverman, Willie Nelson, motorcycle rider Travis Pastrana, Matthew McConaughey, Ralph Nadar, Rob Corddry and Stephen Colbert.

And of course they plan to feature real people. People who use computers. People that managed to let go of their bitterness about Vista to do a national spot. There must be some of those out there.

Anyway, so far not Alex Bogusky‘s best work. But maybe it’s a set up for something cool.

FBLA Exclusive: Inside the New Microsoft Campaign

microsoft_logo.jpgNews has broke that pioneering funny man Jerry Seinfeld will be the spokesperson for Microsoft.

Top-notch ad guy Alex Bogusky is the brains behind the operation. The man responsible for making MINI Coopers cool when gas was still $2 a gallon. And perhaps the sole reason guys 18-22 think they have discerning taste by choosing Burger King.

Our insider says the whole campaign is focused on ‘everyday’ people using Windows in real situations. Some of the options the agency has been floating around have been a reporter on Humvee, an Obama/McCain speech writer, a DJ – a blues musician. There was a crew that traveled all over the world filming humanitarian workers.

Not to be out done by ‘real people’ there are tons of celebrities that the campaign may also feature. At the moment the names that have been put into the mix are Sarah Silverman, Willie Nelson, motorcycle rider Travis Pastrana, Matthew McConaughey and Ralph Nadar. Also in what seems like a direct answer to the Mac campaign – Rob Corddry and Stephen Colbert may also do a spot.

Most notable of the names is that of the late great Bernie Mac (insert lame pun ‘burning Mac’ here).

Yeah, it’s bigger than Seinfeld. It’s a $300 million campaign to convince people that the world’s largest software maker is also the coolest. As refugees of the Cola Wars in the 1980′s we think they could take that $300 million and just make Vista not meltdown every couple months. You know, ‘what’s the deal with my operating system needing a major downgrade to be functional?’