It was four, five years ago that Showtime CEO Matt Blank saw the writing on the wall. In a fascinating interview with Bloomberg TV’s Deirdre Bolton, he notes that the prices for movie broadcast rights from certain Hollywood studios were becoming prohibitive at the time and led him, to the outcry of naysayers, to redirect that money into the development of original programming.

 

Today, Showtime is sitting pretty with the most decorated and buzzed about drama on TV, Homeland. It’s the show that, as Blank puts it, “people stop me on the street and want to talk about.”

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