TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Alliance for Audited Media’

AAM Names CEO, NY Times Taps Midwest Correspondent

The Alliance for Audited Media — which verifies newspaper and magazine circulations — has named a new CEO, and The New York Times is getting a new Midwest correspondent. Details are below.

  • AAM has named Tom Drouillard its new CEO, president, and managing director. Drouillard was most recently president and CEO of Scarborough Research. Previously, he served as president of the Americas at Nielsen Online. He’s succeeding Mike Lavery, who is retiring from AAM on March 31.
  • Julie Bosman is moving on from The New York Times’ book publishing beat to become the paper’s Midwest correspondent. Bosman has been with the Times for 12 years. During her time at the paper she has covered education,media, advertising and politics.
Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Magazine Newsstand Sales Down, Digital Subscriptions Up

magazinesThe Alliance for Audited Media just released its first half circulation and sales data, and it’s a mixed bag. Let’s get the bad news out of the way first: Overall, single copy sales dropped 10 percent compared to the first half of 2012.

Out of the 25 titles considered, women’s titles and gossip rags were hit the hardest. The breakdown: Glamour (sales dropped by 28 percent), Cosmo (-23 percent), O, The Oprah Magazine (-22 percent), Life & Style (-20 percent), Us Weekly (-16 percent). The big winner of the group? Another women’s title. Woman’s Day saw newsstand sales go up by 23 percent for the first half of this year.

Now time for some good news from AAM’s report. Print circulaiton remained relatively flat (down by only one percent for the first half) and digital circulation continued to improve.

In the first half of 2012, magazines reported just 5.4 million digital subscriptions, or 1.7 percent of total circulation. This first half those numbers are up to 10.2 million digital subscriptions and 3.3 percent of total circulation. While digital still represents a tiny slice, things are on the upswing. Not a bad start to the year.

NY Times Circulation Jumps 18 Percent, Daily News and Post See Declines

According to the new circulation report from the Alliance for Audited Media (AAM), The New York Times has been enjoying some success, but the New York Daily News and New York Post haven’t. For the period between March 31, 2012 and March 31, 2013, the Times’ circulation grew by 18 percent; while the Daily News and Post saw their numbers drop by 11 percent and 10 percent, respectively.

As of the end of last month, the Times had a circulation of 1,865,318, but that still wasn’t enough to take the top spot from the Wall Street Journal. The paper’s circulation experienced a solid 12 percent growth, and clocked in at 2,378,827.

Much like the Daily News (516,165) and Post (500,521), Newsday’s numbers left a lot to be desired. The Long Island daily saw circulation drop by five percent over the past year, down to 377,744.

Let the over celebration or casual dismissal of the numbers begin.

For the First Time in 98 Years, Audit Bureau of Circulations Changes Name

The Audit Bureau of Circulations (ABC) has had the same identity for 98 years, but today that’s changing. The ABC is now called the Alliance for Audited Media (AAM), in an effort to “more accurately portray its evolving leadership in media verification,” according to the organization.

“The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change,” said Michael Lavery, president and managing director of the AAM. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media.”

Along with the name change, the AAM has a new logo and revamped sites in the United States and Canada.