Ad Age logo GAdvertising Age is cutting back on its publishing frequency. It’s not all bad news though. The magazine said that while it was cutting back to 25 issues per year, the minimum pages found in those issues will increase by 50 percent, as new content gets added.

“The reality is that Ad Age is now a 24-hour news service online, around the world, and so we want to evolve the magazine with content better suited for the print medium,” explained Allison Arden, Ad Age’s publisher, in a statement.

Ad Age is also revamping its website and adding a membership program that promises access to “exclusive content and events.”

In related news, Ad Age has promoted its editor, Abbey Klaassen, to associate publisher, editorial and audience.