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Kara Swisher, Walt Mossberg Team With NBC for Re/code (TVNewser)
Following their split with Dow Jones, digital dynamos Kara Swisher and Walt Mossberg and their team are partnering with the NBCUniversal News Group for their new venture called Revere Digital. Swisher and Mossberg are the co-CEOs of the new, technology-focused media company which will publish under the name Re/code. Windsor Media will also join Revere as an investing partner. NYT The business will closely resemble AllThingsD, the website and conference brand that Mossberg and Swisher — both prominent technology industry journalists — ran as part of News Corporation. Ties to the media giant were cut last year. PRNewser The AllThingsD name will be no more. Its former URL redirects to “Digits,” the WSJ‘s behind-the-paywall source for news on things that buzz and transmit data. Re/code Why have we chosen Re/code as the name for our new creation? Simply put: Because everything in tech and media is constantly being refreshed, renewed and reimagined. And this is the reinvention of ourselves. Reuters Re/code is just one of several new arrivals in the crowded tech media arena. Last year, Jessica Lessin, another Wall Street Journal reporter, also defected to launch The Information, a premium, subscription-based tech news site. Yahoo! is also preparing a consumer tech site with David Pogue, the former New York Times gadget reviewer. Poynter / MediaWire The Re/code Twitter account has about 9,000 followers as of 11 a.m. ET Wednesday, while @WSJD — previously @WSJtech, which seems to have been an automated feed — has 86,000. The transfer of power seems to have been peaceful, with the AllThingsD account referring followers to Recode.net. AllThingsD.com now redirects to WSJD.