The company secured backing from the Pilot Group, a venture capital fund headed by former AOL CEO Bob Pittman. It amalgamated North American Hunter, PGA Sports and other media assets from Pittman’s North American Membership Group. And this week, it welcomed a very recognizable executive chairman – former Guggenheim Media CEO Ross Levinsohn:
Levinsohn will once again be teaming up with James Heckman, Scout’s CEO and founder. Heckman had exited as head of global media strategy for Yahoo shortly after new CEO Marissa Mayer nixed his plan to aggressively remake the company.