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Posts Tagged ‘American Express Publishing’

Time Inc. Buys American Express Publishing

Joe Ripp, Time Inc.’s new CEO, has made his first big move: Purchasing American Express Publishing and its five titles. As part of the deal, AmEx Publishing — the company behind DeparturesTravel + Leisure, Food & Wine, Executive Travel and Black Ink — will become a subsidiary of Time Inc.

As with any large buy, the Time Inc. acquisition was accompanied by a variety of statements that all sound the same. “American Express Publishing is home to the most desirable brands in the luxury space and we’re delighted they will become part of Time Inc.,” said Ripp. Ed Kelly, president and CEO of AmEx Publishing, added “This sale is a formula for success that will allow us to further develop our extraordinary brands, services and traditions.”

The deal is expected to be completed by the end of this year. Financial details weren’t disclosed. But feel free to guess.

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American Express Publishing Promotes Sean Murphy

American Express Publishing has promoted Sean Murphy from director of content for custom media, to vice president, custom media. Murphy has been with AmEx Publishing since May of last year. Prior to joining the company, he ran a content strategy consulting agency that worked with such brands as American Airlines and Nivea.

“Sean’s 20-plus years of magazine and digital media experience coupled with his talent for leveraging content as a business marketing solution make him an unrivaled asset to the Custom Media team,” said Stacey Staaterman, AmEx Publishing’s vice president, corporate integrated marketing & sales. “I look forward to seeing the strides he makes within an increasingly significant division of the company.”

Murphy will report to Staaterman.

Are Magazines Like Top Chef The Future Of Journalism?

mbcircus3.jpgFishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo‘s “Top Chef” reality cooking competition and food magazine Food & Wine.

Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages. The two are even working together to create a “Top Chef” magazine, Stone said.

Other panelists, Chuck Cordray and Tom Smith of Hearst Digital, Steve Rosenbaum, the CEO of Magnify.net, and NYMag.com GM Michael Silberman also discussed deals they have worked on recently and things they seek out in partners.

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