We were tipped off to the changes by the more prominently located commenting box underneath its articles, so we caught up with online managing editor Amy DiTullio to find out what had changed.
Since unveiling an updated site last year, WWD.com has implemented a number of small changes, DiTullio said. Most recently, on September 9, the site introduced some “design tweaks” that made it easier for users to see and access commenting. “One of the things we were seeing was that because it took a couple of steps to register, we weren’t getting the number of comments we wanted,” she said.
A simple update that put the comment registration on the same page as the articles and noted the number of comments under the headlines has bumped commenting up from less than 50 a week to about 250 a week, DiTullio said.
Another recent redesign unveiled earlier this month came out just in time for the spring 2010 collections. The “fashion shows” section got a facelift making it easier to navigate, and a spring ready-to-wear special microsite offers up-to-the-minute updates about fashion shows around the world. “This was something that was my personal mission to do,” DiTullio said of the fashion shows section’s revamp. “I’m very happy with the way it came out. It’s become more of a utility for users.”