Her name is Amy Jo Martin (pictured). She’s 32-years-old, attended Arizona State University and once did PR for the Phoenix Suns.
These days, per a fun Business Week profile by Joel Stein, the founder and CEO of Digital Royalty makes her living as a social media strategist. Her initial calling card was Shaquille O’Neal, currently closing in on 4.5 million Twitter followers. But DR has become so much bigger than the Great Aristotle, deciding as a result to relocate from the desert to a California ocean view:
At one point, in October of last year, nine of the ten trending topics on Twitter were related to her clients. The two-year-old company does in the “mid-seven figures” in annual billings, which are up 525 percent in 2011…
She employs 15 people (mostly young, mostly women, mostly pretty) and is looking to hire at least five more. She’s moving all of them, the fleet of Digital Royalty-branded bikes, and the company’s CDO (“chief dog officer”) from Phoenix to Santa Monica.