According to Sony, Allison’s involvement is part of a new integrated marketing campaign that is similar to last year’s HDNA campaign. The concept involves a “panel” of celebrities who serve as brand ambassadors. Other celebs involved in this year’s campaign include Justin Timberlake, Indianapolis Colts quarterback Peyton Manning (who was in last year’s commercials, see above), ESPN reporter Erin Andrews, “America’s Next Top Model” judge Nigel Barker, comedienne Amy Sedaris and cinematographer Dion Beebe. The campaign will include national commercial spots, online banner ads, radio and newsprint ads, as well as in-store merchandising, Sony said.
Although the Gawker post about Allison’s new venture is actually very nice to the notorious lifecaster, the best part of the piece is its comment section, in which Allison defends herself and her work. She notes that the Sony deal includes two national television spots, which she shot in June. We’ll keep an eye out for those once the commercials start running next month. (Sony says they’ll start in September and run through next year.)
Also in the comments, Allison revealed some details about a pilot she shot for Bravo for a reality show called “IT Girls.” She said the pilot “sucked” and wasn’t picked up. “This one was really bad,” Allison said about the pilot. “Let’s just put it this way: they chose NYC Prep over it. Yeah. Let that one sink in.”
We’re intrigued. Hey, Julia, any chance we can see this horrible pilot?
The Upscaling Of Julia Allison – Gawker
After the jump, Sony’s full release about its new marketing campaign