For weeks now, the feeling around FishbowlNY HQ has been that Ron Burgundy should no longer be known as Anchorman. Rather, a more accurate moniker this fall-winter would be Shameless Pitchman.
Paramount Pictures has been completely overdoing the RB-placement thing. While some of Burgundy’s appearances have been cute and a few of those dozens of Dodge Durango commercials were chuckle-worthy, the novelty has largely worn off as RB pops up in a new PR location seemingly every weekday.
That’s why we were taken by the words of two journalism professors at Emerson College, whose august Communication wing has been renamed today in promotional honor of the mustachioed buffoon. From the Boston Globe partnered report by John King, posted by Nicole Leonard:
“I was opposed to it from the start,” says Assistant Professor of Journalism Mark Leccese. “I don’t see what the college gets out of it, other than having its name in the media for a day. I don’t see this Hollywood publicity stunt [enhancing] the reputation of Emerson’s School of Communication.”
Leccese’s discomfort was echoed by journalism professor Emmanuel Paraschos.