Vice has purchased i-D, a British fashion and style magazine. Terry Jones and Tricia Jones, the co-founders of i-D, will remain minority partners. Vice also plans to keep the staffers currently employed at i-D and increase the magazine’s print circulation.

Vice sought out the style magazine because it felt the two brands complimented each other. “Vice is so excited to work with the guys at i-D magazine, one of the only fashion publications in the world we actually respect,” said Andrew Creighton, Vice’s president, in a statement. “We know digital, i-D knows style, and together we’re going to give the world the gift of eye-catching, mind-blowing video-driven fashion content.”

“Working with Vice means partnering with a company that knows how to expand from print to digital in a smart way,” added Terry Jones. “There’s a huge void in video-driven fashion channels and this partnership will fill and dominate that void.”