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Posts Tagged ‘Andrew Gauthier’

BuzzFeed Producer Shares Some Viral Video Mantras

If you’ve not yet seen the following BuzzFeed video, take a moment to check it out. Posted just ahead of Valentine’s Day 2014, it examines the tendency of fashion magazines to Photoshop their cover girls by running a number of non-models through the same, retouch process.

Based in LA, BuzzFeed senior video producer (and former Mediabistro staffer) Andrew Gauthier explains to journalism.co.uk’s technology editor Abigail Edge that this video stands as a perfect example of one of his tenets for creating items that are widely shared across the Internet. Namely, the video is designed to – and effectively succeeds in – starting multiple conversations:

Viral videos “add to the conversation” by offering “some sort of emotional aspect or informational takeaway” which makes users more likely to share content with friends, Gauthier added.

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Jonah Peretti, Studio Mogul?

That’s how the BuzzFeed founder may soon be viewed on the west coast and beyond, per his recent conversation with LA Times reporter Andrea Chang. The company recently moved its west coast office to a new location on Beverly Blvd. and also leases production space nearby.

Peretti notes that Psy‘s mega-popularity came from that video’s “shareability,” and says video is a big missing piece of BuzzFeed:

The LA team, he said, is building the “TV studio and movie studio of the future” by creating original videos to fit these new patterns of media consumption…

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LA’s Wacky Ze Frank Joins BuzzFeed

Looks like our former Mediabistro colleague Andrew Gauthier (TV Spy) has some capable new company at BuzzFeed with regards to cranking out memorable video material.

A month after Gauthier joined the company to help oversee video production, BuzzFeed has announced the hire of LA video blogger extraordinaire Ze Frank (pictured). From today’s release:

With BuzzFeed’s acquisition of Ze Frank Games, Frank will build a team of video producers in Los Angeles and establish a studio to create content native to the social web. The acquisition and hire are effective immediately.

“I’ve been a longtime fan of the way that BuzzFeed creates and curates great social content, so it’s a thrill to join them. There is a great opportunity to bring BuzzFeed’s philosophy to the wild west of online video and I’m excited to be putting together a talented team in LA to make that happen,” said Frank.

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The KTLA Morning News, Minus One Key Member

Our colleague Andrew Gauthier at TV Spy tips us to another great example of the goofy, anything-goes KTLA Morning News vibe.

Rather than some sort of straight-faced acknowledgment of a missing third team member, watch what happened yesterday morning at 4:00 a.m. when the program opened without the usually middle-seated Megan Henderson. The co-anchor was only a few seconds late, but that was enough for Chris Schauble to deliver a Kids in the Hall-worthy comedic moment:

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