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Posts Tagged ‘Andrew Hampp’

Justin Timberlake Confident Musicians Will Groove to New Myspace

Billboard magazine’s Andrew Hampp was among the media invited to a Thursday LA Myspace press event. The objective: to keep fourth estate Facebook and Twitter users excited about the return of the platform that preceded those ubiquitous social media networks.

Myspace will remain in private beta through the beginning of 2013. Its redesign from scratch was and is all about appealing to the site’s loyal main constituency – musicians, singers, songwriters:

“The important thing up until this point as far as all the artists we were talking to was to have a community that feels like it really has an identity,” Timberlake said.

The new design has a horizontal scroll where users can find updates on friends and artists’ latest song-listening and playlist activity from MySpace’s album-length library of over 42 million songs (a la Spotify), a music player at the bottom of the screen that plays music continuously as you surf to other pages (a la Pitchfork) and artist pages that rank the act’s most-played songs and music videos as well as most active fans.

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Iconic Local Landmark Spurs Insurance Exec to X-Men Action

We love origins stories, both on the big screen and as they relate to major media ad campaigns. So we have to highlight a great little passage in today’s Ad Age article by Andrew Hampp about the newest Farmer’s Insurance TV commercial featuring actor J.K. Simmons.

In this particular “Farmer’s University” spot, the Juno funnyman addresses a classroom that includes X-Men: First Class character Beast. How this all came about should make the Hollywood Chamber of Commerce very proud:

When Paul Patsis, president-enterprise marketing, relocated from Seattle to Farmers’ Los Angeles headquarters in 2009, he wound up in an office with a panoramic view of the Hollywood sign. “We should be embarrassed,” he told his team. “We’re standing in the shadow of the Hollywood sign and haven’t been able to leverage all the things being done three, four miles up the hill.”

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Josh Dickey Steals LA Press Club Show

Although Variety‘s Andrew Stewart was unable to attend the Thursday, November 11th Los Angeles Press Club panel discussion examining the challenging future of entertainment trade reporting, that still left Gregg Kilday of The Hollywood Reporter, Bob Tourtellotte from Reuters, Andrew Hampp of Ad Age and The Wrap’s Josh Dickey (pictured), subbing for a screening-diverted Sharon Waxman.

During a 90-minute discussion moderated by NPR contributor Anthea Raymond, each panelist made fine observations about the current state of the Hollywood and Madison Ave. trade nation, touching on everything from the broad re-purposing of an Us Weekly story about Beyonce being pregnant (she wasn’t) to the Mad Hatter beats of Twitter feeds.

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NBC Goes Girly, Buys Oxygen for $925 Million

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NBC will pay $925 million for Oxygen, to add to their female-friendly Bravo and iVillage properties. Not that iVillage has paid off exactly. But Oxygen has been doing better, and this year’s third quarter finishing up as the highest-rated in the network’s seven year history.

CEO Geraldine Laybourne said she’ll stay until the end of the year. Oprah cashed out awhile ago.

According to Andrew Hampp in Ad Age,

Oxygen joins an increasingly large stable of cable networks, which accounts for 50% of NBCU’s profits. Leading the pack is USA Network, the top-rated network on basic cable, along with Bravo, Sci-Fi, MSNBC, CNBC and Telemundo. The Oxygen bill will largely be footed by the sale of non-core assets like two independent Telemundo TV stations in Los Angeles (KWHY) and Puerto Rico (WKAQ).