Is a unique monthly visitor worth a buck? That’s just one of the questions FishbowlLA pondered after reading Andrew Khouri‘s LA Times interview with the Orange County brothers who bought Myspace.

The purchase price for Myspace was $35 million and the site apparently gets about the same number of monthly uniques. Siblings Chris and Tim Vanderhook (pictured, left to right) come to the social media rescue operation with a very simple and profitable separate, 500-employee business. Specific Media rents out ad space from websites, then turns around and fills that space with targeted promos.

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