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Posts Tagged ‘Andy Fixmer’

Acura Sponsors a Show About Other Cars

A perfect Jerry Seinfeld premise, don’t you think?

AcuraNSXPer a recent interview piece by LA-based Bloomberg reporters Alan Ohnsman and Andy Fixmer, the second season of the comedian’s Crackle Web series Comedians in Cars Getting Coffee has a single sponsor – Acura. Although one episode featuring Sarah Silverman includes some product-placement conversation, Honda/Acura is basically paying for the privilege of wrapping online ads and a “Presented by” banner around Seinfeld rhapsodizing about other brands:

“From a traditional viewpoint, a lot of car companies or marketers would have dismissed this opportunity because he has other cars in it,” said Honda senior vice president Mike Accavitti. “I appreciate the old Porsche that he wants to show or the big Rolls-Royce that he wants to go pick up someone up in, the old Beetle he uses to get Larry David.”

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The Freeloading Apple of Hollywood’s Product Placement Eye

It’s just one more stroke of genius for the empire that Steve Jobs built. Despite having more cash on hand than any of its competitors, Apple never has to pay for Hollywood to place its products in film and TV shows.


Per an article in Bloomberg Businessweek by San Francisco-based Peter Burroughs and LA-located Andy Fixmer, this no-cost sideline is booming:

The company’s gadgets were discussed or shown 891 times on TV in 2011, up from 613 in 2009, according to researcher Nielsen (NLSN). In the same year, iDevices appeared in more than 40 percent of the movies that topped the weekly box office, according to Brandchannel, which tracks product appearances. That’s nearly twice the penetration of the next most common brands in Hollywood—Dell (DELL), Chevy (GM), and Ford (F).

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